Channel Marketing Manager

Kaspersky Lab; São Paulo; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A leading cybersecurity firm is seeking an experienced Channel Marketing Manager to enhance their partner ecosystem. The ideal candidate will have over 8 years of B2B marketing experience, particularly in IT or cybersecurity, and a track record of successful channel marketing programs. Responsibilities include developing marketing strategies, managing budgets, and collaborating with cross-functional teams to drive engagement. Excellent English communication skills and familiarity with marketing automation tools are essential.

Qualificações

• 8+ years of experience specializing in channel / B2B marketing.
• Proven track record of executing successful channel marketing programs.
• Strong understanding of partner ecosystems and B2B marketing strategies.
• Experience managing marketing budgets and measuring campaign effectiveness.
• Excellent communication and presentation skills in English.
• Ability to work collaboratively with cross-functional teams.
• Hands-on experience with marketing automation tools, CRM platforms, and analytics tools.
• Experience working with international companies.

Responsabilidades

• Develop and execute channel marketing programs that align with business goals.
• Design and implement co-marketing campaigns to generate demand and increase brand awareness.
• Collaborate closely with sales and partner teams to create marketing materials.
• Manage and optimize partner marketing budgets to ensure maximum ROI.
• Develop and track KPIs to measure marketing initiative success.
• Stay updated on cybersecurity market trends to refine strategies.
• Support execution of channel events, webinars, and partner initiatives.
• Leverage digital marketing strategies to enhance partner engagement.

Conhecimentos

B2B marketing

Partner enablement

Demand generation

Go-to-Market strategies

Marketing automation tools

CRM platforms

Formação académica

Bachelor's degree in Marketing

Master's degree in a related field

Descrição da oferta de emprego

We are seeking an experienced Channel Marketing Manager to drive and execute marketing strategies that enhance our channel partner ecosystem.

The ideal candidate will have a strong background in B2B marketing, along with a deep understanding of partner enablement, demand generation, and Go‑to‑Market strategies.

Key Responsibilities

• Develop and execute channel marketing programs that align with our business goals and drive partner engagement.
• Design and implement co‑marketing campaigns with channel partners to generate demand and increase brand awareness.
• Collaborate closely with sales, product marketing, and partner teams to create compelling marketing materials, sales tools, and training content.
• Manage and optimize partner marketing budgets, ensuring maximum ROI.
• Develop and track KPIs to measure the success of marketing initiatives and continuously improve performance.
• Stay updated on cybersecurity market trends and competitor activities to refine channel strategies.
• Support the execution of channel events, webinars, and other partner‑focused initiatives.
• Leverage digital marketing strategies, including email marketing, social media, and content marketing, to enhance partner engagement.

Qualifications & Requirements

• 8+ years of experience specializing in channel / B2B marketing, preferably within the IT or cybersecurity industry.
• Proven track record of executing successful channel marketing programs.
• Strong understanding of partner ecosystems and B2B marketing strategies.
• Experience managing marketing budgets and measuring campaign effectiveness.
• Excellent communication and presentation skills in English.
• Ability to work collaboratively with cross‑functional teams.
• Hands‑on experience with marketing automation tools, CRM platforms, and analytics tools.
• Experience working with international companies.
• Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree is a plus).

Recruitment Process

Recruitment Process (~4 weeks total).

• Resume Review.
• Introductory Video Call (30 min | Recruiter).
• Hiring Team Interview (60 min | Technical / Cultural Fit).
• Final Interview (60 min).
• Offer & Reference Check.