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A leading software company based in São Paulo is looking for a Business Development Representative (BDR) to join their team. In this role, you will drive account-based marketing strategies to generate and qualify high-quality sales opportunities within the CPG industry. Ideal candidates should have a strong B2B sales background, especially in the tech or SaaS sectors, and be proficient in English. This is a full-time position with a focus on strategic prospecting and teamwork.
Join to apply for the Business Development Representative role at Pipefy
As a BDR for the Mid-Market CPG industry, you will play a pivotal role in Pipefy's Account-Based Marketing (ABM) and Go-To-Market (GTM) strategy.
Your mission will be to generate and qualify high-quality opportunities for our sales team, with a strategic focus on how Pipefy can solve complex operational challenges for clients in this sector.
Strategic and Proactive Prospecting : Engage consistently with both potential new accounts and existing customers, using a prescriptive approach to establish yourself as a trusted advisor within the CPG industry.
Market Intelligence and Research : Conduct in-depth research on target accounts, identifying specific industry pain points and mapping out key stakeholders and decision-makers.
Multi-Channel ABM Execution : Implement targeted campaigns for key accounts using a mix of channels, including social selling, cold calling, email, and event participation. You will also coordinate these efforts with the marketing team.
GTM and Marketing Feedback Loop : Provide continuous market insights to help refine our messaging, product positioning, and overall GTM strategy for the CPG vertical.
Cross-Functional Collaboration : Partner with Account Executives (AEs) and Customer Success Managers (CSMs) to strengthen Pipefy's presence in strategic accounts and help close deals.
Building a Qualified Pipeline : Develop a robust pipeline of opportunities, ensuring leads are well-qualified and ready to move forward in their buying journey.
Campaign Development : Collaborate with the Go-To-Market team to optimize growth campaigns, fine-tune our positioning, and identify product-market fit gaps specific to the CPG industry.
Curiosity and Drive : A proactive professional who is always experimenting with new approaches and finding creative ways to attract customers.
Urgency and Results-Oriented Mindset : The ability to work efficiently and with a sense of urgency, ensuring your actions have a direct and measurable impact on the pipeline.
Resilience and Persistence : Someone who sees "no" not as a dead end, but as an opportunity to learn and improve their strategy.
Flawless Execution : You must excel at your day-to-day tasks, ensuring every interaction with a prospect is strategic and impactful.
Quick Learner : You should be open to testing hypotheses, analyzing results, and sharing best practices with the team.
Collaborative Spirit : A team player who is comfortable giving and receiving feedback to help everyone improve.
Advanced conversational English.
Proven experience in B2B sales, particularly within the tech or SaaS industry.
Prior experience engaging with clients in the finance sector, such as banks and fintechs.
Seniority level : Mid-Senior level
Employment type : Full-time
Job function : Business Development
Industries : Software Development, CPG (Mid-Market)