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Senior Marketing Manager - Education
Job summary
A leading recruitment agency is seeking a Senior Marketing Manager in Dubai to develop and implement marketing strategies for the education sector. The ideal candidate must have over 5 years of marketing experience, with a strong background in digital marketing and content creation. This role requires excellent communication and project management skills, as well as familiarity with Google Analytics and SEO tools. Candidates should be prepared for flexible travel between Dubai and Abu Dhabi.
Qualifications
- 5+ years of experience in marketing, preferably within the education or service industry.
- Proven expertise in digital marketing, SEO, and social media strategy.
Responsibilities
- Develop and implement a high-impact marketing strategy aligned with the organization’s goals.
- Create and oversee engaging digital and social media campaigns across platforms.
- Analyze marketing data, campaign performance, and ROI metrics to optimize strategies.
Skills
Education
Tools
Job: Senior Marketing Manager
Location: Dubai - UAE
Industry: Education / Nursery
- Develop and implement a high-impact marketing strategy aligned with the organization’s goals.
- Strengthen the brand identity and positioning of the organization.
- Identify and execute lead generation initiatives to drive enrollment and business growth.
- Create and oversee engaging digital and social media campaigns across platforms (Facebook, Instagram, LinkedIn).
- Manage SEO, Google Ads, Google Analytics, and email marketing strategies to optimize brand reach.
- Lead content creation, including videos, blogs, newsletters, and press releases.
- Oversee the development and execution of a social media content calendar.
- Plan and execute parent engagement events, open days, and community outreach programs.
- Collaborate with center managers to create compelling promotional activities.
- Communicate offerings effectively to parents and the wider community.
- Establish relationships with media, industry experts, and influencers to increase brand visibility.
- Prepare and distribute press releases to relevant publications.
- Monitor industry trends and competitor activities to identify opportunities for growth.
- Analyze marketing data, campaign performance, and ROI metrics to optimize strategies.
- Present regular marketing reports and insights to the management team.
- Adjust strategies based on data-driven insights and market trends.
- Bachelor’s degree in Marketing, Business, or a related field (Master’s degree is a plus).
- 5+ years of experience in marketing, preferably within the education or service industry.
- Proven expertise in digital marketing, SEO, social media strategy, and content creation.
- Strong understanding of Google Analytics, Google Ads, and paid advertising strategies.
- Hands-on experience with graphic design tools like Canva or Adobe Suite.
- Exceptional communication, leadership, and project management skills.
- Ability to multi-task, meet deadlines, and work independently in a fast-paced environment.
- Flexibility to travel regularly between Dubai and Abu Dhabi.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.