Product Marketing Manager

Visa; Dubai; On-site; USD 60,000 - 95,000; Full time

Job summary

A leading company in digital payments is seeking a Product Marketing Manager to lead the go-to-market strategy for their B2C app. The successful candidate will possess substantial expertise in digital marketing, focusing on performance-driven campaigns across various channels. This hybrid role emphasizes collaboration with cross-functional teams to enhance user engagement and growth in a competitive market.

Qualifications

• 5 or more years of relevant work experience.
• Experience launching and scaling mobile apps.
• Strong knowledge of full-funnel marketing strategies.

Responsibilities

• Own the go-to-market plan for B2C app launch.
• Develop full-funnel marketing strategies across all channels.
• Lead paid media campaigns to optimize performance.

Skills

B2C marketing

Data-driven approach

Analytical skills

Paid media campaigns

Content marketing

Lifecycle communications

SEO

Education

Bachelor's Degree

Advanced Degree (e.g. Masters, MBA, PhD)

Job description

We are seeking a Product Marketing Manager with a strong B2C mindset to lead the go-to-market strategy and execution for our apps. You will be responsible for building awareness driving adoption and accelerating growthleveraging a full-funnel marketing approach. Youll work cross-functionally with Product Growth Creative and Data teams to ensure consistent compelling and high-impact marketing across every customer touchpoint.

This role is ideal for someone who is digitally native data-informed and highly experienced in B2C marketing tactics such as paid social content marketing lifecycle communications and performance campaigns.
Key responsibilities:

• Own the go-to-market plan for our B2C app launch from positioning and messaging to campaign execution and performance analysis
  
• Develop and manage full-funnel marketing strategiesfrom awareness to retentionacross paid owned and earned channels
  
• Collaborate closely with Product and UX teams to influence feature positioning onboarding experience and in-app engagement strategies
  
• Lead paid media campaigns (especially paid social and display) working with internal teams or agency partners to optimize performance
  
• Build and manage an ongoing content marketing strategy in-app communications
• Use customer insights and analytics to continuously refine audience targeting creative messaging and channel mix
  
• Partner with creative teams to brief develop and iterate on campaign assets that resonate with target users
  
• Track and report KPIs related to acquisition conversion and retention and drive continuous improvement through testing and iteration

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Qualifications :

Basic Qualifications
5 or more years of relevant work experience with a Bachelors Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters MBA JD MD) or 0 years of work experience with a PhD
Preferred Qualifications

• 6 or more years of work experience with a Bachelors Degree or 4 or more years of relevant experience with an Advanced Degree (e.g. Masters MBA JD MD) or up to 3 years of relevant experience with a PhD

• 7 years of experience in B2C product or growth marketing ideally within a startup consumer app or digital-first environment

• Demonstrated success in launching and scaling mobile apps or digital consumer product

• Strong knowledge of full-funnel marketing strategies and the ability to connect brand messaging with performance goals
  
• Practical experience in paid social content marketing CRM or lifecycle campaigns and SEO
  
• Solid understanding of digital channels mobile user behavior and user acquisition best practices
  
• Data-driven approach with strong analytical skills and a test-and-learn mindset
  
• Excellent collaboration skills and ability to work effectively with both technical and creative stakeholders
  
• Preferred: Experience in consumer fintech or other fast-paced B2C sectors

Additional Information :

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Remote Work :

No

Employment Type :

Full-time