Marketing Team Leader - hybrid work

Sowelo Consulting K.; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading FinTech firm in Dubai is searching for a Marketing Team Leader. In this role, you will implement complex digital marketing strategies, manage key marketing areas, and provide analytics insights. The ideal candidate will have at least 3 years of experience, proven success in content marketing, and expertise in B2B communications. Enjoy a vibrant work culture with opportunities for professional advancement and flexible arrangements.

Benefits

Innovative work culture

Professional advancement opportunities

Flexible work arrangements

Qualifications

• At least 3 years of hands-on experience in a similar role.
• Proven success in launching and optimizing social campaigns.
• Expert user of Google Analytics.

Responsibilities

• Implement complex digital marketing strategies.
• Manage marketing areas: Performance, Retention, Partnership.
• Build end-to-end analytics and data visualization.

Skills

Digital marketing strategies

Content marketing

ASO/SEO

B2B marketing

Google Analytics

Market trend analysis

Job description

Are you proficient in digital marketing strategies? Do you know how to target finance-and-crypto focused audience? If so we have a remarkable opportunity for you! Based in the vibrant city of Dubai but with the flexibility of a global reach, our client is a leading entity specialized in FinTech solutions and pioneering technology. We are searching for a dedicated Marketing Team Leader to help the company grow and help with its digital marketing strategy.

What your responsibilities will include:

• Implementation of a complex strategy for Digital areas
• Control and management of the main marketing areas: Performance (IOS/Android/Web), Retention (Push/Email), Partnership
• Building end‑to‑end analytics of all channels and data visualization
• Craft plans and master budgets
• SEO expertise
• Exploring market trends, discovering innovative solutions, and testing bold new ideas
• Collaborating with the development team to create clear detailed technical specs for IT enhancements that bring marketing projects to life
• Collaborating with departments and making a compelling case for prioritization

Qualifications:

• At least 3 years of hands‑on experience in a similar role
• Proven success in launching, scaling and optimizing social campaigns with a specialty in content marketing and ASO/SEO that drives results
• Expert Google Analytics user
• A sharp eye for compelling ad copy and standout visuals
• Must have expertise in B2B with proven experience in fintech and crypto
• Fluency in English

Preferred Qualifications:

• Experience with niche and local Ad Systems (Crypto Ad Networks, Teaser Networks, Baidu Ads, Naver Ads)
• Experience with Web and Mobile campaigns
• Experience with Amplitude
• Knowledge of Russian is a plus

Joining us means you'll enjoy:

• A vibrant and innovative work culture encouraging creativity and teamwork
• Vast opportunities for professional advancement and skill enhancement
• Flexible work arrangements and the potential for international work exposure
• Permanent contract or B2B contract

Required Experience:

Senior IC