Marketing Director - FMCG

Black & Grey HR; Abu Dhabi Emirate; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading HR consultancy in the UAE is seeking an experienced Marketing Director to drive brand growth for a prominent food manufacturing brand. This role involves strategic leadership, brand management, and market insights to make a national impact. The ideal candidate will have 15+ years of FMCG marketing experience and strong leadership skills. Attractive salary benefits are offered.

Benefits

Attractive Salary Benefits

Qualifications

• 15+ years of FMCG marketing experience.
• Strong background in Trade Marketing, Branding, and Category Management.
• Experience in digital marketing, shopper marketing, or omnichannel strategies is a plus.

Responsibilities

• Develop and execute marketing strategies that align with business goals.
• Oversee brand communication and advertising campaigns.
• Create trade marketing programs to drive sales.
• Analyze market trends and competitor activity.
• Lead and mentor the marketing team.

Skills

Strategic thinking

Negotiation

Communication

Analytical mindset

Leadership

Adaptability

Education

Bachelor's degree in Marketing or related field

MBA preferred

Job description

Black & Grey HR is recruiting for one of the UAE's leading food manufacturing brands in the FMCG sector. Our client, a well-established name in its category, is looking for a visionary Marketing Director to lead their strategic marketing agenda. This is a rare opportunity for a seasoned marketing leader to drive brand growth, shape category strategy, and make a national impact across a highly competitive market.

Key Responsibilities:

• Strategic Leadership: Develop and execute marketing strategies that align with business goals.
• Lead brand positioning, product portfolio management, and growth strategies to stay competitive.
• Drive trade marketing plans to boost in-store visibility, promotions, and consumer engagement.

Brand Management:

• Oversee brand communication, advertising campaigns (ATL/BTL), and new product launches.
• Track brand performance, consumer insights, and ensure consistent messaging across all channels.
• Work with agencies, media partners, and digital teams for effective marketing campaigns.

Trade Marketing & Sales Support:

• Create trade marketing programs to drive sales in Modern Trade, General Trade, and new channels.
• Ensure strong retail execution, promotions, and shelf visibility.
• Partner with sales teams to align marketing plans with customer needs.

Market & Consumer Insights:

• Analyze market trends, competitor activity, and consumer behavior to identify growth opportunities.
• Use insights to guide product innovation, pricing, and market expansion.

Team Leadership & Collaboration:

• Lead and mentor the marketing team to deliver high performance.
• Work closely with Sales, R&D, Supply Chain, and Finance to execute marketing plans smoothly.

Requirements and Qualifications:

• Bachelor's degree in Marketing, Business, or related field (MBA preferred).
• 15+ years of FMCG marketing experience.
• Strong background in Trade Marketing, Branding, and Category Management.
• Leadership skills with the ability to manage teams and collaborate across departments.
• Analytical mindset with problem-solving skills.
• Experience in digital marketing, shopper marketing, or omnichannel strategies is a plus.

Key Skills:

• Strategic thinking & business understanding.
• Strong negotiation & communication.
• Consumer & market-focused.
• Leadership & team development.
• Innovative & adaptable.
• Results-driven with strong execution.

Benefits: Attractive Salary Benefits.