Marketing Automation Officer

Mediclinic Corporate Office Dubai; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A healthcare organization in Dubai is looking for a Marketing Automation Officer to drive marketing automation campaigns. You will lead the strategy and execution of CRM and marketing automation platforms, ensuring compliance and effective data handling. Required qualifications include a Bachelor's degree, 2–3 years of relevant experience, and skills in digital marketing and CRM platforms. Join us to enhance customer engagement through innovative marketing strategies.

Qualifications

• Minimum 2–3 years of hands-on experience in executing marketing automation campaigns.
• Familiarity with marketing data segmentation, campaign execution, reporting, and CRM integration.

Responsibilities

• Lead the strategy, roadmap, and evolution of CRM and marketing automation platforms.
• Design and build automated, multi-channel marketing journeys based on customer data.
• Track performance of all automated campaigns against KPIs.

Skills

Digital marketing principles and best practice

Marketing Automation Tools

CRM Platform Management

Business process management

Education

Bachelor’s degree in Business, Marketing, Information Systems or a related field

Tools

Microsoft Dynamics

Salesforce

HubSpot

Oracle Eloqua

Job description

Main Purpose of Job

The Marketing Automation Officer supports the design, implementation, and optimisation of marketing automation campaigns across Mediclinic Middle East. This role is responsible for campaign execution, platform administration, reporting, and segmentation under the guidance of the Martech Manager. The Officer contributes to data-driven, personalised communications that enhance engagement, lead generation, and customer lifecycle performance while ensuring governance and compliance.

Key Responsibilities

Lead the strategy, roadmap, and evolution of CRM and marketing automation platforms

Design and build automated, multi-channel marketing journeys based on customer data and lifecycle stages.

Create logic-based audience segmentation for targeted campaigns.

Build campaign templates, dynamic content modules and reusable assets, conduct QA, test, and launch campaigns across relevant channels.

Maintain and configure marketing automation tools and integrations.

Ensure cross-platform integration with CRM, CMS, and analytics systems.

Track performance of all automated campaigns against KPIs.

Generate monthly and ad-hoc reports on campaign ROI, leads, engagement, and conversions.

Collaborate with CRM and Data teams to ensure clean, structured, and compliant data flows.

Ensure platform configurations support privacy compliance (e.g. GDPR, POPIA).

Ensure all campaigns meet legal and data privacy regulations.

Required Education

Bachelor’s degree in Business, Marketing, Information Systems or a related field

Required Experience

Minimum 2–3 years of hands-on experience in executing marketing automation campaigns using platforms like Microsoft Dynamics, Salesforce, HubSpot, or Oracle Eloqua.

Familiarity with marketing data segmentation, campaign execution, reporting, and CRM integration

Skills & Qualifications

• Digital marketing principles and best practice
• Marketing Automation Tools
• CRM Platform Management (e.g. Salesforce / HubSpot)
• Business process management, workflow and integration methods and tools