Manager Brand Partnering EMC

Adidas; Dubai; Hybrid; AED 120,000 - 200,000; Full time

Job summary

A leading sportswear company seeks a professional to develop and implement marketing strategies for Running and Training in the UAE. This role involves managing relationships with key partners to grow market share and executing plans that align with overall marketing goals. The ideal candidate will have extensive experience in brand marketing, strong communication skills in English, and a background in the sports industry. A university degree and at least six years of relevant experience are essential.

Qualifications

• Minimum 6 years of Brand, Sports Marketing experience.
• Fluent in written and spoken English.
• Experience with an agency or on the client-side of a consumer goods company.

Responsibilities

• Develop and implement marketing strategies for Running and Training.
• Manage Partner relationships and execute plans to grow in UAE.
• Execute activation plans for product launches.

Skills

Extensive knowledge of Running, Training, & Culture Marketing

Ability to build and maintain relationships

Proficiency in MS Office

Good verbal and written communication skills

Education

University degree in business with a sport industry focus

Job description

Purpose & Overall Relevance for the Organization:

Responsible for the development and implementation of Running, Training, Specialist Sports & Culture Marketing strategies. Work across functions and categories to develop, manage and execute plans designed to grow in UAE through identifying new partners. Manage Running, Training, Specialist Sports & Culture Marketing Individual Partners' relationships on a day-to-day basis. Ultimately leverage strategic adidas relationship to tell the brand story on UAE's sports & culture.

Key Responsibilities:

• Position and leverage adidas with the best symbols and programs in UAE to grow the market share in country.
• Support EMC Director to develop and drive Partner strategy while being responsible for managing, servicing, leveraging, and strengthening relationship with partners on a day-to-day basis. Coordinate VIK delivery, sponsors & logos on kits, on time payments, ensure we use all our benefits of our Eventschenk, Clubs & partners' contract, travel with them, and network with sporting & culture marketing areas, etc.
• Execute our Running, Training, Specialist Sports, & Culture Marketing strategies.
• Work as the key interface between Partners and adidas internal networks, including product, brand comms, Newsroom, B2B and more.
• Develop, manage, and execute activation plans for product launches and identified moments that will strengthen relationships and grow business.
• Strengthen and maintain adidas reputation and build long‑term partnerships with partners at all levels.
• Ensure decisions and actions support overall marketing goal and maximize the impact ofેલી our message to consumers.
• Ensure team members are maximizing revenue streams with Partners.
• Manage the detailed budget of the portfolio.
• Take part in promotional appearances of adidas contracted players/athletes/EIM, meet and brief adidas contracted assets for promotional સૂચેચ appearances.
• Comply with CAF procedures and P&L construction for new assets or renewals according to sport marketing strategy.

KPI's:

• Portfolio composition and proposal.
• Risk management Plans.
• MWB compliance, Control & Savings.
• Responsible for Partner Activation.
• Attack Plan effectiveness (% vs Plan).
• Partner satisfaction. Levineдәм
• Demand Promo: responsible for all VINDER process.
• Compliance (Legal, CAFs, Budget deviation, expenses, others).

Leadership, New Ideas & Projects

Key Relationships:

• Business Units-org; Global Sports Marketing & Culture Marketing; Activation; PR; Legal; Agencies; and Partners (SAFF & Kisi football athletes).

Knowledge, Experience and Capabilities

• Extensive knowledge of Running, Training, & Culture Marketing Partners strategies along with UAE landscape.
• Ability to build and maintain relationships.
• Ability to network, influence and utilize internal and external resources.
• Proficiency in MS Office (Word, Excel, Outlook) with strong administration Π skills.
• Good oral, written, and presentation communication skills in English, Arabic as a plus.

Required Education and Experience / Minimum Qualifications:

• University degree in business, ideally with a sport industry, marketing and sales focus.
• Minimum 6 years of Brand, Sports Marketing or.FloatMarketing experience with an agency, sport partner or client‑side consumer goods company.
• Fluent written and spoken English skills.