Head of Digital & Luxury Brand Developer

The Greater Change; United Arab Emirates; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading luxury brand in Dubai is seeking a Head of Digital Function to shape its brand identity and digital presence. The role requires a creative leader responsible for the cohesive execution of design assets, digital campaigns, and overall brand experience. Candidates should bring at least 10 years of experience in luxury brand design, expertise in design tools like Adobe Creative Suite, Figma, and Canva, and a deep understanding of social media trends. This position offers an executive-level compensation package aligned with UAE market standards.

Qualifications

• Minimum 10 years’ experience in digital and luxury brand design.
• Background in real estate, lifestyle, or luxury consumer brands preferred.
• Proven success in building iconic, high-desirability brands.
• Strong attention to detail and innovation mindset.

Responsibilities

• Lead the creation and execution of all digital and physical design assets.
• Conceptualize and deliver original social media content.
• Define and evolve the brand’s visual language and identity.
• Partner closely with marketing on campaigns and digital initiatives.

Skills

Digital and luxury brand design

Adobe Creative Suite

Figma

Canva

Visual storytelling

Social media trends

Collaboration

Job description

Position: Head of Digital Function: Marketing / Brand Design

Reporting To: Chief Marketing Officer / Head of Marketing

Location: Dubai, UAE

Role Purpose

The Head of Digital will act as the creative authority responsible for shaping the brand’s visual identity, digital presence, and overall aesthetic. This role will translate brand vision into a refined luxury experience across all digital and physical touchpoints. The position requires a leader who owns the brand design narrative end-to-end and ensures consistency, desirability, and premium perception across platforms.

Key Responsibilities

• Lead the creation and execution of all digital and physical design assets with a cohesive luxury aesthetic.
• Conceptualize, design, and deliver original social media content to enhance engagement and brand appeal.
• Define and evolve the brand’s visual language, identity, and design philosophy.
• Partner closely with the Head of Marketing on campaigns, launches, events, and digital initiatives.
• Translate strategic brand vision into a seamless online and offline brand experience.
• Own creative direction for marketing collaterals, presentations, websites, applications, and digital campaigns.
• Benchmark global luxury lifestyle and real estate brands to maintain aspirational relevance.
• Lead and mentor the creative team while setting high standards for innovation and quality.

Key Deliverables (First 18–24 Months)

• Establish strong brand foundation and digital DNA.
• Achieve digital presence comparable to top global luxury brands.
• Build organic social desirability through quality engagement.
• Ensure internal alignment on brand clarity and consistency.

Key Performance Indicators (KPIs)

• Website and digital experience quality.
• Brand awareness, perception, and trust.
• Project launch success and sales enablement impact.
• Digital and physical integration effectiveness.
• Marketing ROI and budget discipline.
• Team, process, and governance efficiency.

Compensation & Benefits

Executive-level package aligned with UAE market standards.

Qualifications & Experience

• Minimum 10 years’ experience in digital and luxury brand design.
• Background in real estate, lifestyle, or luxury consumer brands preferred.
• Proven success in building iconic, high-desirability brands.
• Strong expertise in Adobe Creative Suite, Figma, Canva, and visual storytelling.
• Deep understanding of social media trends and content performance.
• Ability to execute large-scale digital and physical campaigns.
• Strong attention to detail, innovation mindset, and aspirational thinking.
• Highly collaborative across marketing, sales, and development teams.