Head of B2B Marketing

SupportFinity™; United Arab Emirates; Hybrid; AED 300,000 - 400,000; Full time

Job summary

A leading logistics company is seeking a Head of B2B Marketing in the UAE. This role involves leading B2B marketing strategies, driving revenue growth, and managing a marketing team. The ideal candidate has significant experience in data-driven marketing, a strong analytical background, and a talent for stakeholder engagement. The company offers a dynamic work environment with attractive perks, including enhanced leave and hybrid working options.

Benefits

Enhanced Annual Leave – 26 Days Plus the Option to Buy Additional Days

Vitality Health Care

Work from Anywhere – 4 Weeks per year

Enhanced Parental Leave

Rail Loan

Volunteering Days

Hybrid Working

Bring Your Dog to Work Day

Qualifications

• Proven ability to build and execute impactful B2B strategies.
• Strong knowledge of digital marketing platforms and CRM tools.
• Experience applying AI to enhance marketing performance.

Responsibilities

• Develop and execute a comprehensive B2B marketing strategy.
• Lead the B2B marketing team and foster a results-oriented culture.
• Set KPIs and report on marketing activities performance.

Skills

Multi-channel data-driven B2B marketing

Analytical thinking

Digital marketing platforms

Stakeholder engagement

Team leadership

Education

Degree in Marketing, Business, or Communications

Tools

HubSpot

Google Analytics

LinkedIn Ads

Job description

Overview

Want to be part of a UK hub, in a global business that is scaling rapidly, evolving fast and radically changing the decades-old delivery universe? If so, read on, as we’re looking for a Head of B2B Marketing to join our team!

Our mission? To switch up the status quo and become the UK’s leading out-of-home business. With a fast-growing network of thousands of smart lockers, hundreds of leading retail partners and the launch of our transformative Send service, we’re bringing freedom to anyone with a parcel.

At InPost UK, we’re building an unparalleled group of talent that’s committed to help us power our mission to reshape the way parcels move, and redefine eCommerce logistics. Our team is packed full of top-notch experts in e-commerce, technology, scale-up growth, sustainability, logistics and supply chain. We’re a passionate bunch with high ambition – we collaborate, innovate, support each other, and leave egos at the door.

About The Role

We are seeking a strategic, results-driven Head of B2B Marketing to lead and scale our business-to-business marketing efforts. This leader will be responsible for developing and executing a comprehensive B2B marketing strategy to drive awareness, lead generation, customer engagement, and revenue growth within the e-commerce merchant and InPost out-of-home location hosts.

The ideal candidate has deep experience in multi-channel data-driven B2B marketing, a passion for analytics and ability to align marketing initiatives with commercial and business objectives, with a proven track record in team leadership and stakeholder engagement at all levels.

Lead Generation and Growth

• Develop and own the UK B2B marketing strategy aligned with overall business goals (UK, other markets & Group).
• Develop and execute data-driven campaigns to drive lead acquisition and pipeline growth, working with the Sales team to convert these to parcel volume and network locations.
• Define positioning, value propositions, and messaging that resonate with our target business audiences
• Lead in the development of go to market strategy and overseeing the delivery bespoke sales collateral by the team.
• Work in partnership with our sales and account management teams to define merchant and landlord communication and engagement strategies aligned with business objectives.
• Lead the development of co-marketing initiatives with both merchants and landlords in order to drive awareness and adoption of InPost's OOH proposition and overall parcel volume.
• Partner with our sales and CRM teams to ensure accurate lead capture, seamless lead handoff, high-quality pipeline, and conversion optimisation, including transparent reporting and impact on sales targets.
• Oversee the development of presentation decks and talk tracks for c-suite high profile speaking opportunities.
• Support and drive the scoping, definition and implementation of partner marketing programmes, and communicating the results.

Team Management

• Build, manage, and mentor B2B marketing team.
• Foster a data-driven, results-oriented culture that encourages innovation and accountability.

Content & Thought Leadership

• Oversee the creation of compelling content including but not limited to case studies, research, webinars, and blog posts.
• Working within our Communications Framework, position the company and its leaders as industry leaders through PR, speaking engagements, and strategic partnerships.

Analytics & Reporting

• Set KPIs and report regularly on the performance of marketing activities – constantly seeking to optimise cost of acquisition.
• Utilise data and insights to optimise campaigns and demonstrate ROI.

What You’ll Be Doing

We are seeking a strategic, results-driven Head of B2B Marketing to lead and scale our business-to-business marketing efforts. This leader will be responsible for developing and executing a comprehensive B2B marketing strategy to drive awareness, lead generation, customer engagement, and revenue growth within the e-commerce merchant and InPost out-of-home location hosts.

The ideal candidate has deep experience in multi-channel data-driven B2B marketing, a passion for analytics and ability to align marketing initiatives with commercial and business objectives, with a proven track record in team leadership and stakeholder engagement at all levels.

What We Need From You

We’re looking for people who are ready for a fast paced environment, get their kicks out of problem solving and can balance getting today's stuff done, whilst building for the future. We’re looking for people with drive and natural curiosity – who want to do things differently. And do them brilliantly.

• Degree in Marketing, Business, Communications, or a related field.
• Progressive B2B marketing experience, including a leadership role, ideally within e-commerce, logistics or retail sectors.
• Proven ability to build and execute impactful B2B strategies and distinctive campaigns across digital and offline channels.
• Strong knowledge of digital marketing platforms, CRM, and automation tools (e.g. HubSpot, Google Analytics, LinkedIn Ads).
• Experience applying AI to enhance marketing performance, targeting, and efficiency.
• Analytical thinker with a data-driven approach to optimisation and decision-making.
• Excellent communication, influencing, and stakeholder engagement skills.
• Demonstrated leadership and team management capabilities.

Perks of the job

• Enhanced Annual Leave – 26 Days Plus the Option to Buy Additional Days per year
• Vitality Health Care
• Work from Anywhere – 4 Weeks per year
• Enhanced Parental Leave
• Rail Loan
• Volunteering Days
• Hybrid Working (Role suitability dependent)
• Bring Your Dog to Work Day (Every Friday)

The InPost Process

We pride ourselves on our candidate experience. We want to make this as straightforward as possible, for you and for us! We will try our best to get back to you within a few days to let you know if we’d like to take you to the first stage. This normally involves a 20 minute chat with our Talent Team. If we both feel the connection, you’ll then go through another one or two stages, depending on the level of the role.

At InPost, we love uniqueness. Our strength is our people. We strive to create an open, equal, inclusive environment in which everyone has the opportunity to flourish and be themselves.

About the company

InPost Group

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