Field Force Marketing Manager - Global Beverage Brand - AED 18K -20K

Antal International Network; Dubai; On-site; Confidential; Full time

Job summary

Une entreprise mondiale de boissons recherche un Field Force Marketing Manager basé à Dubai. Ce rôle stratégique implique de diriger la stratégie marketing locale, de gérer des réseaux d'influenceurs et de développer des partenariats marquants. Le candidat idéal aura 4-6 ans d'expérience en marketing avec une forte compréhension culturelle des jeunes aux Émirats, et sera capable de créer des activations impactantes qui résonnent avec le public cible.

Qualifications

• 4-6 ans d'expérience en marketing dans des marques de boissons, de style de vie ou de culture jeune.
• Expérience avérée en publicité, réseaux sociaux, événements et marketing d'influence.
• Connections fortes et compréhension culturelle des scènes de divertissement et de sport aux Émirats.

Responsibilities

• Diriger la stratégie et l'exécution marketing locale, en incluant ATL, BTL et digital.
• Gérer les partenariats, les événements et les activations de marque.
• Suivre le ROI et les KPI de toutes les initiatives marketing.

Skills

Influencer Marketing

Strategic Planning

Network Management

Digital Marketing

Cultural Understanding

Job description

Field Force Marketing Manager - Global Beverage Brand - AED 18K -20K

Our client, a Global Beverage company, is looking to hire a Field Force Marketing Manager based in Dubai. Budget AED 18K – 20K + Bonus + Benefits

Responsibilities:

Lead Local Marketing Strategy & Execution

• Own and execute the UAE marketing plan across ATL, BTL, digital, social, and influencer channels.
• Act as the company’s ambassador to ensure presence in the right places and conversations.
• Build relationships with local organizers, communities, and underground influencers.

Influencer & Opinion Leader Management

• Activate a diverse influencer network (creators, artists, athletes) aligned with the brand’s bold identity.
• Oversee content campaigns that drive brand relevance and engagement.

Partnerships, Events, Sampling & Grassroots Activations

• Develop brand partnerships and drive high-impact activations.
• Oversee sampling team/agency and innovate new brand engagement formats.

Agency, Budget & Partner Management

• Manage local agency partners and the UAE marketing budget.
• Track ROI and KPIs across all initiatives.
• Partner with Sales on joint retail activations and field initiatives.

Market Insight & Local Trends

• Stay ahead of market and cultural trends to keep the brand fresh and relevant.

What Success Looks Like:

• The brand’s product becomes a loved and talked-about brand in UAE youth scenes.
• Strong influencer network and impactful local activations.
• Clear alignment between marketing and sales.

Requirements:

• 4–6 years of marketing experience in beverage, lifestyle, or youth culture brands.
• Proven track record in advertising, social media, events, and influencer marketing.
• Strong connections and cultural understanding of UAE's entertainment and sport scenes.
• Naturally well-networked among creators and opinion leaders.
• Proactive, strategic, and hands-on with project and budget management skills.
• Fluent in English; Arabic is a strong plus.

Do you have experience working with beverage, lifestyle, or youth culture brands? Yes / No

Do you have a proven track record in advertising, social media, events, and influencer marketing? Yes / No