Assistant Social Media Manager

Minimalist; Dubai; On-site; AED 120,000 - 160,000; Full time

Job summary

A luxury goods brand in Dubai is looking for an Assistant Social Media Manager. In this role, you will manage the entire social media presence, develop strategies to enhance user engagement, and oversee content creation. Ideal candidates have 4-7 years of digital marketing experience, strong communication skills in English, and a grasp of Emirati culture. The position offers competitive salary, health insurance, and growth opportunities in a dynamic work environment.

Benefits

Competitive salary with performance-based incentives

UAE visa and permits

Health insurance

Annual flight ticket allowances

Growth and long-term development opportunities

Challenging work environment

Qualifications

• At least 4-7 years of experience in Digital Marketing.
• Hands-on experience with social media platforms.
• Outstanding communication skills in English and preferably Arabic.

Responsibilities

• Plan and create a multi-channel content calendar.
• Implement and measure social media strategy.
• Copywrite social media content and email blasts.
• Conduct market and competitor research.

Skills

Experience in Digital Marketing

Social Media Management

Understanding of Emirati culture

Communication skills in English

Experience with Instagram and Facebook

Hands-on experience with Klaviyo

Education

Bachelor’s degree in a relevant field

Tools

Adobe Suite

Hootsuite

Job description

Minimalist.ae is a local brand founded in 2016 in Dubai that designs and manufactures elegant, high-quality watches, jewelry, handbags, perfumes, and leather goods designed to enhance personal style. With four stores now open in the UAE, we focus on simple yet sophisticated designs, with specifically our Arabic numeral watches being known for their timeless appeal. Minimalist believes in simplicity and uses only the finest materials to produce beautiful and durable items, combining elegant design with excellent quality.

The Role

As Assistant Social Media Manager you will be handling the complete social media delivery and presence of the Minimalist. You will be responsible for both strategic and operational goals ranging from ideation to conceptualization and eventually implementation. This position is based at our headquarters in Dubai.

Responsibilities:

• Plan and create a quarterly, bi-annual, and annual holistic, multi-channel content calendar & social media strategy & campaigns that focus on user acquisition, engagement, and retention.
• Implement, measure, and optimize Social Media strategy & campaigns
• Independently translate design concepts and ideas into appropriate content.
• Create and manage a content calendar, tag & organize relevant assets by creating an asset library, manage hashtags, & identify relevant occasions and opportunities for sales and special offers.
• Copywrite social media content and eMail blasts.
• Plan, send, measure, and optimize eMail blasts.
• Competitor, market, and industry research to recognize best practices, new trends, and channels.

As an ideal candidate, you will have:

• At least 4, preferably 7 years of experience in a managerial Digital Marketing position in a UAE-based eCommerce startup or a UAE-based luxury goods/fashion/watches company;
• Understanding of Emirati culture and personality;
• Hands-on experience with Instagram, Facebook, Snapchat, and others;
• Hands-on experience with Klaviyo, G-Suite, and relevant social media software (e.g. Hootsuite etc.);
• Ideally, experience with graphic design software (Adobe Suite);
• Ideally a Bachelor’s degree in a relevant field;
• Outstanding communication skills in English (verbal & written). Communication skills in Arabic are a significant advantage.

What we offer:

• Competitive salary with performance-based incentives;
• UAE visa and permits;
• Health insurance;
• Annual flight ticket allowances
• Growth and long-term development opportunities;
• Long-term perspective in a rapidly expanding, future-oriented organization;
• An engaging and challenging work environment with a motivated & professional team of specialists.