Social Media Specialist

StoneX Group; Cape Town; Hybrid; ZAR 200 000 - 300 000; Full time

Job summary

A prominent financial services firm in Cape Town is seeking a Social Media Specialist to enhance engagement with stakeholders through innovative social media strategies. This role involves developing compelling content, working collaboratively across global teams, and analyzing performance metrics. The ideal candidate will have over 5 years of social media experience, a strong understanding of market trends, and the ability to thrive in a fast-paced environment. The position supports hybrid work, requiring in-office presence up to four days a week.

Qualifications

• 5+ years of social media experience.
• 1–2+ years of developing social media strategies.
• Strong knowledge of social platforms and KPIs.

Responsibilities

• Develop and coordinate social media content.
• Collaborate with internal teams for content accuracy.
• Produce performance reports and insights.

Skills

Social media strategy development

Content creation

Analytics and reporting

Attention to detail

Communication skills

Networking abilities

Creativity

Problem-solving

Education

Bachelor’s degree in financial markets or related field

Professional qualifications such as CFA, CMT, or CFTe

Tools

Social media platforms

Analytics tools

Job description

Overview

Connecting clients to markets – and talent to opportunit y.

With 4,500+ employees and over 300,000 commercial, institutional, payments, and retail clients, we operate from more than 70 offices spread across six continents. As a Fortune 100, Nasdaq-listed provider, we connect clients to the global markets – focusing on innovation, human connection, and providing world-class products and services to all types of investors.

Whether you want to forge a career connecting our retail clients to potential trading opportunities, or ingrain yourself in the world of institutional investing, StoneX Group is made up of four business segments that offer endless potential for progression and growth.

Responsibilities

Position Purpose: The Social Media Specialist, Self-Directed, is responsible for developing, coordinating, and activating social media content across marketing and multiple business areas, with a specific focus on Self-Directed and global retail audiences.

The main objective of this role is to deepen engagement with existing followers, attract new audiences, and build broader awareness of the company’s market insight capabilities.

Central to the position will be the development of social-first strategies based on performance-based KPIs, such as brand awareness, engagement, view retention, traffic and lead-gen. As well as successful collaboration with a network of stakeholders, market commentary experts and collaboration with global marketing managers to understand regional products, campaigns, events, trends and opportunities, for Forex, StoneX and City Index.

Output will span macroeconomic themes, education, and trading strategies across platforms including X/Twitter, Meta, YouTube, TikTok, and other strategic outlets.

The position supports traders, investors, and adjacent financial audiences across multiple platforms, including potential media engagement and brand-building initiatives. Market insights include FX, macroeconomics, commodities, indices, and emerging sectors such as payments and crypto. Content should integrate SEO principles to support search visibility and brand discovery.

Primary duties will include:

• Coordinate, support, and manage static, written, and video content from market analysts across key asset classes, for distribution on social media.
• An awareness of global market developments and ability to publish timely, compelling content as ‘breaking news’ and events.
• Support the global social team in maintaining an internal, dynamic content calendar covering reactive, evergreen, and educational content.
• Adapt and distribute content across platforms with varying formats, styles, and voice requirements, driving engagement toward long-form analysis on company properties.
• Produce regular performance reports through the interrogation of content, campaigns, and platform analytics (organic and paid). Articulated as concise, coherent insights and recommendations.
• Collaborate with Central Marketing teams - including Content, Design, Video, Studio, Web, SEO - and critical partners such as Compliance and Online Reputation Management to ensure accuracy, brand alignment, and regulatory adherence.
• Work with the line manager and department head to define and track KPIs whilst participating in social media and planning meetings with internal stakeholders.

Qualifications

To land this role you will need:

• 5+ years of social media experience.
• 1–2+ years of developing social media strategies, from ideation through execution and analysis.
• Strong knowledge of social platforms, KPIs, analytics, measurement, and reporting.
• Experience managing multiple social media content calendars.
• Experience creating content within a highly regulated industry.
• Exceptional attention to detail and quality control.
• Excellent time management and communication skills.
• Collaborative team player with strong networking, creativity, and problem‑solving abilities.
• Strong understanding of FX, macroeconomics, and indices markets, and ability to communicate to beginner through advanced audiences.
• Expertise across major social media platforms (X/Twitter, Facebook, Instagram, TikTok, LinkedIn, etc.).
• Experience working with virtual, global teams.
• Demonstrated personal interest in markets and trading.
• Experience working with content creators.
• Must be authorized to work in South Africa.
• Must be able to work in the Cape Town office up to four days per week in accordance with company policy.

What Makes You Stand Out

• Persuasive communicator, both verbally and in writing.
• Ability to prioritize and deliver in a fast-paced, deadline‑driven environment.
• Proven track record of delivering timely, compelling, error‑free market analysis in both short- and long‑form formats.

Education / Certification Requirements

• Bachelor’s degree in financial markets, economics, or related field preferred.
• Professional qualifications such as CFA, CMT, or CFTe are a plus.

Working environment

• Hybrid/In-office: 4 days per week working from the office.