Social Media & Media Relations Specialist

Whizants (Pty) Ltd.; South Africa; Hybrid; ZAR 400,000 - 600,000; Full time

Job summary

A dynamic organization focused on leadership transformation is seeking a creative Social Media & Media Relations Specialist. This role involves crafting communication strategies to amplify visibility and influence change in the energy sector. Ideal candidates will have over 5 years of experience in social media management and a passion for storytelling that inspires action.

Qualifications

• 5+ years in social media management, strategic communications, or media relations.
• Expertise in crafting compelling change stories.
• Strong understanding of inclusive language.

Responsibilities

• Develop and execute a communications strategy.
• Lead the development of a multi-platform content strategy.
• Build relationships with relevant media outlets.

Skills

Social media management

Strategic communications

Media relations

Change narrative design

Analytics

Tools

Meta Insights

Google Analytics

LinkedIn Analytics

Job description

Overview

We’re seeking a creative and impact-driven Social Media & Media Relations Specialist to craft and deliver a compelling communication strategy that amplifies the voice, visibility, and value of a transformation-focused leadership initiative. This role goes beyond content—it’s about shifting narratives, influencing mindsets, and supporting a broader change agenda that champions inclusion, equity, and innovation in leadership across the energy sector.

Responsibilities

Strategic Communication & Change Narrative Design

• Develop and execute a communications strategy that reflects the programme’s transformational objectives, milestones, and behavioural shifts
• Craft a strong digital voice that positions participants, mentors, and partners as agents of change and thought leaders in their field
• Align messaging with change management efforts—emphasising empowerment, capability building, and collaborative leadership

Social Media Strategy & Engagement

• Lead the development of a cohesive multi-platform content strategy (LinkedIn, Instagram, X, Facebook, YouTube) with weekly thematic content and campaign cycles
• Produce and schedule daily content, including motion graphics, testimonials, spotlight features, and transformation stories
• Deliver live coverage for virtual sessions, peer events, and milestone moments to keep audiences engaged and informed in real-time

Media Relations & Influence

• Build relationships with relevant media outlets and journalists in the development, gender and leadership
• Draft press releases, opinion pieces, and feature stories that position the programme’s outcomes within broader public and sectoral discourse
• Facilitate interviews, media appearances, and storytelling opportunities that elevate the visibility of champions and changemakers

Integrated Digital Storytelling

• Curate impact narratives through blogs, newsletters, reels, and photo essays that highlight personal transformation, leadership growth, and system impact
• Develop a consistent brand identity and visual tone across communication channels in partnership with designers
• Translate data and milestones into compelling visual and written updates that support adaptive learning and stakeholder engagement

Measurement & Continuous Improvement

• Track and report on engagement, reach, and resonance using analytics tools (Meta Insights, LinkedIn Analytics, Google Analytics, etc.)
• Use data to optimise content, timing, and platforms for greater impact and alignment with stakeholder interests
• Prepare final communications impact report detailing reach, media wins, campaign performance, and transformation outcomes

Ideal Candidate Profile

• 5+ years in social media management, strategic communications, or media relations, ideally within advocacy, development, or transformation initiatives
• Expertise in crafting compelling change stories and movement-driven content
• Strong understanding of inclusive language and gender-transformative communication
• Skilled in cross-channel content creation, live event coverage, and campaign planning
• Adept at using analytics to inform strategy, adapt messaging, and show communications ROI
• Passion for storytelling that inspires action and advances equity