Social Media & Influencer Growth Lead

Colgate; Midrand; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A global consumer products company in Midrand is searching for a Social Media and Influencer Lead. This individual will develop and manage comprehensive social media and influencer strategies to enhance brand engagement and performance. The role requires at least 5 years of relevant experience, a strong analytical capability, and a creative mindset to drive effective social media presence. This full-time position emphasizes collaboration with various internal and external teams to ensure executional excellence.

Qualifications

• Bachelors degree in Advertising, Marketing Communications or a related field (or equivalent practical experience).
• 5 years of hands-on experience managing complex social media and influencer marketing strategies for a large brand (FMCG preferable) or agency.
• Strong analytical skills with the ability to interpret platform data.

Responsibilities

• Lead and implement change management across the division for a social-first approach.
• Develop and execute a robust Social Media & Influencer strategy.
• Oversee all organic and paid social media activities across key platforms.

Skills

Social media strategy

Influencer marketing

Data-driven decision making

Creative mindset

Communication skills

Education

Bachelor's degree in Advertising, Marketing, or Communications

Tools

META Business Suite

TikTok Ads Manager

Influencer Management Platforms (e.g. CreatorIQ)

Job description

A global consumer products company in Midrand is searching for a Social Media and Influencer Lead. This individual will develop and manage comprehensive social media and influencer strategies to enhance brand engagement and performance. The role requires at least 5 years of relevant experience, a strong analytical capability, and a creative mindset to drive effective social media presence. This full-time position emphasizes collaboration with various internal and external teams to ensure executional excellence.