Social Media and Content Manager

Initiate International; Wes-Kaap; Hybrid; ZAR 300 000 - 400 000; Full time

Job summary

An innovative digital marketing firm in South Africa is looking for a creative Social Media & Content Manager to enhance its digital presence. This key role involves managing social media channels, engaging the community, and aligning content with marketing goals. Candidates should have proven experience in social media management, exceptional writing skills, and a strong understanding of content strategy. The position offers flexibility through a hybrid working model, allowing you to contribute significantly to brand growth and engagement.

Benefits

Flexible working hours

Opportunities for professional growth

Collaborative work environment

Qualifications

• Proven experience as a Social Media Manager or similar role.
• Strong understanding of content strategy and audience engagement.
• Excellent writing skills with adaptable tone.

Responsibilities

• Manage all social media channels and engage with the audience.
• Develop and execute social media strategies aligned to goals.
• Create and publish compelling content across various formats.

Skills

Social media management

Content creation

Audience engagement

Analytical skills

Communication

Tools

Social media analytics tools

Content management tools

Job description

We’re looking for a creative, commercially minded Social Media & Content Manager to own our digital presence and bring our brand to life across social platforms and online channels. This role goes well beyond posting content — it’s about storytelling, engagement, and building a community that actually converts attention into loyalty.

You’ll shape our voice, drive meaningful engagement, and ensure content plays a real role in supporting marketing and business objectives.

What you will bring

• Own and manage all social media channels, including LinkedIn, Instagram, Facebook, X, TikTok, and relevant emerging platforms
• Develop and execute a content-led social media strategy aligned to brand, growth, and marketing goals
• Create, curate, and publish compelling content across formats (written, visual, short-form video, campaigns)
• Act as the voice of the brand online, managing comments, messages, and community interactions in a timely and professional manner
• Plan and support online marketing campaigns, launches, promotions, and brand initiatives
• Collaborate closely with marketing, design, and leadership teams to ensure consistent messaging and tone of voice
• Monitor trends, audience behaviour, and platform changes to keep content fresh, relevant, and effective
• Track, analyse, and report on performance metrics, using insights to continuously optimise content and engagement

What We’re Looking For

• Proven experience as a Social Media Manager, Content Manager, or similar role
• Strong understanding of content strategy, social platforms, and audience engagement mechanics
• Excellent writing skills with the ability to adapt tone across different channels and audiences
• A creative mindset combined with structure, organisation, and commercial awareness
• Experience using social media scheduling, analytics, and content management tools
• Comfortable working in a hybrid environment, with regular collaboration from the Cape Town office
• Proactive, detail-oriented, and confident owning a highly visible role

Why Join Us

• Be part of a growing, ambitious business with clear direction and momentum
• Own a role with real influence over brand presence and digital growth
• Hybrid working model offering flexibility and balance
• Opportunity to shape, evolve, and grow with the business as it scales

If you’re serious about building content that cuts through the noise and social media that delivers real impact, we want to hear from you.