Senior Digital Marketing Executive

Inspired Education Group; Johannesburg; On-site; ZAR 400 000 - 500 000; Full time

Job summary

A leading global education group is looking for a Senior Digital Marketing Executive for its Johannesburg office. The role involves implementing and managing various digital marketing channels, including SEM and social media. Candidates should have a Bachelor's degree in Marketing and 12 to 18 months of relevant experience. The position offers an exciting opportunity to develop digital marketing strategies and drive engagement and conversions in a dynamic environment.

Qualifications

• 12 to 18 months experience on the agency side.
• Experience as a Digital Marketing Executive or similar role.
• Hands-on experience with B2-C social media marketing.

Responsibilities

• Implement digital marketing activities across channels.
• Launch optimized online adverts including Google Ads.
• Measure performance using web analytics tools.

Skills

Digital marketing strategies

Google Ads

Social media marketing

Google Analytics

SEO / SEM

Time management

Communication

Analytical mindset

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Job description

Senior Digital Marketing Executive – Johannesburg

Reporting to the Senior Performance Marketing Manager, this role will be responsible for setting up, implementing, and managing digital marketing performance for Inspired Online Schools.

Company Overview

Inspired Education is the leading global group of premium schools, with a portfolio of premium private schools in 27 countries spanning 6 continents. Founded by Nadim M. Nsouli, Inspired is backed by investors such as Stonepeak, GIC, TA Associates, and the Oppenheimer and Mansour family offices. The Group is experiencing 20% per annum growth through acquisition, greenfield site expansion, and the development of existing schools within its portfolio. In 2023, Inspired was recognised by Beauhurst as one of the UK's top 10 highest‑value private companies.

Key Responsibilities

• Implement digital marketing activities across a broad range of channels, including SEM, social media, and display.
• Launch optimized online adverts, including but not limited to Google Ads and Microsoft Bing.
• Measure the performance of digital marketing efforts using a variety of web analytics tools (e.g., Google Analytics).
• Support the team in developing the overall digital marketing strategy.
• Assist with the setup of conversion tracking, pixel, and event tracking on the website and across various digital platforms.
• Conduct research on market trends, brand audiences, competitors, and the end‑to‑end consumer journey to drive engagement and conversions.
• Analyse digital marketing analytics reports and share insights with the team to develop optimization plans.
• Stay abreast of emerging digital tools and platforms, marketing trends, and new technologies, sharing insights with the team.

Qualifications

• A Bachelor's degree in Marketing, Digital Technologies, or a related field.
• Between 12 to 18 months of experience working on the agency side.
• Demonstrated experience in a Digital Marketing Executive role or similar capacity.
• A strong understanding of digital marketing principles, strategies, and industry best practices.
• Hands‑on experience with Google Ads, SEO / SEM, and B2‑C social media marketing.
• Proficiency in web analytics tools such as Google Analytics to drive data‑informed decisions.
• Strong time‑management skills with the ability to manage multiple priorities efficiently.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively within a team.
• An analytical mindset with strong critical thinking and problem‑solving abilities.

SAFEGUARDING STATEMENT

Inspired Education Group is committed to safeguarding and promoting the welfare of children and young people and expects all staff, volunteers and other third parties to share this commitment. Safer recruitment practices and pre‑employment background checks will be undertaken before any appointment is confirmed.

Location

Krugersdorp, Gauteng, South Africa