Senior Copywriter

X, bigly labs; Pretoria; On-site; ZAR 300 000 - 400 000; Full time

Job summary

A healthcare innovation hub is seeking a Copywriter to create engaging content for various customer engagement channels. The role involves writing clear and compelling pieces for email, SMS, and educational formats, targeting healthcare and retail experiences. Candidates should have 3–5+ years in CRM or content marketing, alongside strong collaboration skills. Applicants must submit a portfolio showcasing their writing ability. This is a dynamic opportunity to contribute to impactful healthcare solutions.

Qualifications

• 3–5+ years of experience in CRM and email writing.
• Experience in cross-functional team collaboration.
• Portfolio of writing samples required.

Responsibilities

• Write compelling content across multiple channels.
• Shape messaging for customer journeys.
• Collaborate with creative teams for unified voice.
• Iterate messaging effectiveness using data and insights.

Skills

CRM writing

Long-form content

Short-form messaging

Communication skills

Data-driven decision making

Education

Degree in Writing, Linguistics, or related field

Job description

We are X, bigly labs, Dis‑Chem’s high‑performance innovation hub; a place where bold ideas meet data, design, and radical customer focus to reimagine what healthcare can be.

Our mission is to power the future of healthcare by lowering costs, unlocking new possibilities, and improving access to healthcare for all South Africans. We do this through cutting‑edge digital solutions that deliver smarter, more human, and truly patient‑focused experiences. Here, your work is not limited to a whiteboard; it becomes real. It drives decisions, shapes experiences, and moves healthcare forward. We are driven by one big question: How do we use data and today’s technology to build breakthroughs to better health?

There’s only one question left: are you ready to make healthcare smarter, and actually mean it?

We’re looking for a Copywriter with strong experience in CRM, lifecycle, email, or customer engagement writing, someone who can move comfortably between short‑form messaging (push, SMS, microcopy) and longer educational or narrative content. You write with clarity, empathy, and purpose. You can take a complex healthcare or retail concept and make it simple enough for someone reading on a rushed morning. You understand how tone, timing, sequencing, and behaviour all shape how messages land. You’re excited about crafting useful, trustworthy content that genuinely helps people, whether it’s onboarding someone into a new service, improving medication adherence, or supporting a customer through a tricky moment in a journey.

WHAT WE'RE LOOKING FOR?

We’re looking for a Copywriter with strong experience in CRM, lifecycle, email, or customer engagement writing, someone who can move comfortably between short‑form messaging (push, SMS, microcopy) and longer educational or narrative content. You write with clarity, empathy, and purpose. You can take a complex healthcare or retail concept and make it simple enough for someone reading on a rushed morning. You understand how tone, timing, sequencing, and behaviour all shape how messages land. You’re excited about crafting useful, trustworthy content that genuinely helps people, whether it’s onboarding someone into a new service, improving medication adherence, or supporting a customer through a tricky moment in a journey.

WHAT YOU WILL BE DOING?

• Write compelling content across email, SMS, push, in‑app, and long‑form educational formats
• Shape messaging across customer journeys onboarding, retention, adherence, loyalty, and more
• Craft clear narratives and explanations for people navigating health, retail, and digital experiences
• Collaborate with UX Writers, Product Writers, Designers, and CRM teams to create a unified voice
• Apply editorial guidelines and help strengthen terminology, tone, and content patterns
• Use data, A/B tests, and insights from teams to iterate and improve messaging effectiveness
• Work with stakeholders (CRM, Growth, Product, Design) to clarify requirements and reduce ambiguity

Qualification & Experience

Preferred qualification: Diploma or bachelor’s degree in Writing, Linguistics, English, Journalism, Creative Writing, Communication, or a related writing‑centred discipline. Equivalent experience is welcome; strong craft matters more than degrees.

Indicative experience: Typically 3–5+ years writing for CRM, lifecycle, email, content marketing, or digital communication. Experience working in cross‑functional environments (CRM, Growth, Product, Design) is valuable.

Portfolio requirement: Please include examples of your writing short or long, polished or work‑in‑progress. Anything that shows how you think and communicate is perfect: emails, notifications, scripts, editorial content, journey messaging, or campaign pieces.

We care about your craft and clarity, not fancy website portfolios.

Not sure you meet every requirement? If you’re earlier or later in your career, we’d still love to hear from you; we’re growing the chapter and welcome strong craft talent across levels.

Our values show up in how we think, build, and make choices that make an impact. We are building a culture that drives progress; one that fixes friction, chases what changes, and owns the outcome. We design with tomorrow in mind, ask sharper questions, and answer them with care, urgency, and systems that scale.

Think you’ve got energy, curiosity, and guts? Come hold the space, make it matter, and own a breakthrough.