SEM Specialist

CoinFlip; Wes-Kaap; On-site; ZAR 313 000 - 396 000; Full time

Job summary

A leading digital currency platform seeks an experienced SEM Specialist. You will design, manage, and optimize PPC campaigns to drive acquisition and ROI. Ideal candidates will have a Bachelor’s degree in a related field, along with at least two years of relevant experience. Proficiency in Google Ads and analytics platforms is essential, as well as strong research and communication skills. This role offers a competitive salary within South Africa, with a supportive and diverse work environment.

Qualifications

• Minimum of two years of experience as an SEM specialist or similar.
• Proficiency with analytics and PPC platforms.
• Strong understanding of SEM techniques and best practices.

Responsibilities

• Plan, execute and optimize Search and PMax campaigns.
• Monitor key performance metrics and manage campaign budgets.
• Analyze performance data to inform marketing strategy.

Skills

SEM techniques

PPC platforms

Google Analytics

Research skills

Attention to detail

Communication skills

Education

Bachelor’s degree in marketing or communications

Tools

Google Ads

MS Office

Job description

CoinFlip is a global digital currency platform company, focused on providing consumers simple and secure access to buy and sell cryptocurrency. The company operates the world’s largest network of cryptocurrency kiosks by transaction volume with more than 5,500 kiosks across 49 U.S. states, Puerto Rico, Canada, Australia, New Zealand, South Africa, Italy, Panama, Brazil, Mexico, and Spain. CoinFlip’s digital currency kiosks make buying and selling major cryptocurrencies accessible and safe for consumers who wish to purchase their digital currency using cash. CoinFlip also operates CoinFlip Preferred, a personalized over‑the‑counter service that provides investors with custom, white glove support for their cryptocurrency transactions. In 2022, CoinFlip launched CoinFlip Ventures, an investment group offering coaching, funding, and networking support to early‑stage crypto and web3 projects.

CoinFlip was founded in 2015 by Daniel Polotsky, Kris Dayrit, Alan Gurevich, and Ben Weiss. Headquartered in Chicago, CoinFlip was placed in the top 500 on the 2021, 2022, and 2023 Inc. 5000 list, and on the 202Saldo 2022 and 2023 Deloitte Technology Fast 500. It was named the 2021 and 2022 #1 fastest‑growing company in Chicago by Crain’s, ranked in Chicago Tribune’s Top Workplaces in 2021 and 2022, and was awarded the 2021 and 2022 Stevie ® Awards for Customer Service. To learn more about CoinFlip and how to get started on your digital currency journey, visit www.CoinFlip.tech.

As an SEM specialist at CoinFlip, you will design, build and manage PPC campaigns, while measuring performance to drive acquisition, efficiency, and ROI across our paid digital marketing efforts.

Responsibilities

• Plan, execute and optimize Search and PMax campaigns across PPC platforms.
• Monitor key performance metrics (click through rates, CVRs, CPAs etc.) and manage campaign budgets to maximize ROI.
• Analyze and interpret performance data to inform marketing strategy and improve overall effectiveness.
• Collaborate with the design team and cross-functional marketing teams to ideate and develop creative concepts.
• Conduct research on keywords, consumer trends, and competing brands.
• Keep up to date with the latest updates in search trends and PPC strategies.
• Other duties, as assigned.

Qualifications

• Bachelor’s degree in marketing, communications, or similar.
• A minimum of two years of experience as an SEM specialist or similar.
• Proficiency with analytics and PPC platforms such as Google Analytics and Google Ads.
• Strong understanding of SEM techniques and best practices.
• Experience with a variety of search engines including Google and Bing.
• Exceptional research and analytic skills.
• Strong attention to detail.
• Excellent computer skills with programs such as MS Office.
• Exceptional written and verbal communication skills.

actos

Nice To Have

• Basic knowledge of cryptocurrency and blockchains.
• General interest in fintech and cryptocurrency.
• Experience with Meta Ads.

Base Annual Salary: 313,754 - 395,808 RAND

For all United States based opportunities, our comprehensive benefits package includes, for all full‑time employees, competitive health, dental, and vision insurance plans through BlueCross BlueShield (employer subsidized), a generous retirement savings plan with company match up to 4%, performance based bonuses and paid time off.

Working at CoinFlip means collaborating with experienced and innovative leaders who share a clear vision and a record of success. We offeragmphaus a collaborative and positive working environment where we encourage employees to balance productivity with time to recharge.

CoinFlip values diversity in the workplace and is an equal opportunity employer committed to providing an inclusive and accessible work environment. We thank all candidates who apply, but only those selected for an interview will be contacted.

By applying to this role, you give express consent to CoinFlip to send you informational text (SMS) messages regarding this role and the application process. You can cancel the SMS service at any time by replying “STOP” to the text message you received. If at any time you forget what keywords are supported, just reply “HELP.” Message and data rates apply. If you require a special accommodation, please let us know and we’ll work with you to meet your needs.