Head of Brand & Marketing

SafetySA; Midrand; Hybrid; ZAR 1 200 000 - 1 800 000; Full time

Job summary

A leading compliance and safety solutions provider is seeking a Head of Brand & Marketing to lead their branding initiatives and develop effective marketing strategies. The candidate will manage a hybrid working model, combining remote work with occasional travels to customer sites. The ideal individual will bring 8–10 years of B2B marketing experience, with a strong background in brand consolidation and a focus on driving demand generation. This role is critical for building market credibility through innovative thought leadership and impactful marketing strategies.

Qualifications

• 8–10+ years B2B marketing experience
• 5+ years in senior leadership driving brand and growth
• Proven brand consolidation experience across multi-entity organizations
• Demonstrated success in regulated or technical sectors

Responsibilities

• Lead the brand consolidation roadmap and ensure brand standards
• Develop the Group Marketing Strategy and manage the marketing budget
• Own the digital ecosystem and performance marketing strategies
• Create engaging content and manage PR and industry relationships
• Support Sales with tailored content and help maintain customer success
• Manage events, partnerships, and community engagements

Skills

Strategic & Commercial

Risk & Trust Communication

Stakeholder Leadership

Data-Driven

Customer-Centric Storytelling

Change Leadership

People Leadership

Education

Bachelor’s degree in marketing, Business, Communications or related field

MBA or master’s degree preferred

Digital marketing or brand certifications advantageous

Job description

Overview

Closing date: 28 January 2026

Purpose

The Head of Brand & Marketing is accountable for positioning the Group as the trusted leader in compliance, safety, quality assurance, and risk management solutions. This role will own the 24-month brand consolidation roadmap (uniting SafetyCloud, AssureCloud, and affiliated entities into a coherent, high-equity brand), drive demand generation across priority industries, and build market credibility through thought leadership, education, and measurable commercial impact.

You will be the Group’s brand custodian, responsible for a modern, data-driven marketing engine that delivers pipeline, revenue contribution, and long-term brand value—while ensuring our technical and regulatory messaging is accurate, responsible, and easy to understand.

Responsibilities

• Brand Leadership & Consolidation: Lead the 2-year brand consolidation roadmap discovery, architecture, naming, identity, tone of voice, migration, governance, change management across all entities. Define and own brand architecture (masterbrand vs. endorsed/sub-brands) aligned to our portfolio and market strategy. Serve as final brand custodian—guardrails for visual identity, messaging, and experience across all touchpoints (web, social, collateral, proposals, signage, labs/events). Roll out employee brand advocacy and internal communications to embed the brand.
• Marketing Strategy & Planning: Develop the Group Marketing Strategy in partnership with business unit leaders; translate into annual/quarterly integrated plans with clear commercial targets. Prioritize industry verticals (e.g., manufacturing, mining, healthcare, food & beverage, logistics, pharma) and align resources to highest-value opportunities. Build and manage the marketing budget, agency roster, and vendor ecosystem.
• Demand Generation, Digital & Social Media: Own the digital ecosystem (website(s), SEO/SEM, marketing automation, CRM integrations, social channels) and always-on performance marketing. Implement full-funnel demand programs (inbound, ABM, paid social/search, retargeting, conversion rate optimization). Establish campaign factories with standardized briefs, SLAs, and experimentation (A/B testing, landing pages, nurture cadences). Define and measure KPIs: MQL/SQL volumes, pipeline contribution, CAC, ROAS, ROMI, channel attribution.
• Thought Leadership, Content & PR: Develop a content strategy that translates complex regulatory and technical topics (EHS, ISO standards, HACCP, quality systems, audit/inspection, risk management) into compelling narratives—white papers, webinars, case studies, benchmark reports, playbooks. Drive PR and media to build credibility; cultivate relationships with industry media and analysts; manage issues/risk communications with Legal/Compliance. Ensure all content is accurate, responsible, and non-promissory, reflecting regulatory and client realities.
• Product & Industry Marketing: Partner with product/service leaders to define value propositions, competitive positioning, and pricing/packaging narratives for software, services, and managed solutions. Enable market entry for new offerings and countries/regions with clear go-to-market frameworks and launch plans. Produce sales enablement materials: solution briefs, vertical one-pagers, ROI tools, playbooks, pitch decks, proposal templates.
• Sales & Customer Success Enablement: Align with Sales on ICP, personas, qualification criteria, and lifecycle stages; build nurture and retention motions with Customer Success. Support key bids and strategic accounts with tailored content, references, and win/loss insights. Operationalize SLA handoffs from Marketing to SDR/BDR to Sales; co-own forecasted pipeline targets.
• Events, Partnerships & Community: Own a calendar of events, conferences, training, and webinars aligned to target industries and revenue goals. Develop partnership marketing with industry bodies, standards organizations, and complementary technology/service partners to extend reach and trust.
• Data, Analytics & Performance Management: Define marketing dashboards (funnel health, velocity, channel performance, brand health, share of voice, web and content analytics). Institute test-and-learn culture and quarterly performance reviews; continuously optimize spend and creative based on evidence.
• Governance, Compliance & Risk Communication: Align marketing practices with privacy and data regulations (e.g., POPIA/GDPR) and advertising standards. Implement brand and content approvals with Compliance/Legal for accuracy and risk mitigation. Build crisis/incident communications playbooks in partnership with Exec, Ops, and Legal.
• People Leadership: Recruit, lead, and develop a high-performing, multidisciplinary team; set clear role charters and OKRs. Coach for technical storytelling, digital fluency, analytics, and stakeholder management. Foster a culture of inclusion, accountability, and continuous improvement.

Education

• Bachelor’s degree in marketing, Business, Communications or related field.
• MBA or master’s degree preferred.
• Digital marketing or brand certifications advantageous.

Work Experience

• 8–10+ years B2B marketing experience.
• 5+ years in in senior leadership driving brand and growth.
• Proven brand consolidation/transition experience across multi-entity organizations.
• Demonstrated success in regulated or technical sectors (e.g., EHS/compliance, quality assurance, SaaS, labs/testing, industrial/healthcare/food & beverage).
• Strong record in demand generation, ABM, digital performance, and marketing operations.
• Fluency with marketing automation and CRM, web CMS/analytics, SEO/SEM tools, and BI/reporting.
• Comfortable engaging with regulatory frameworks and standards (e.g., ISO 9001/14001/45001, HACCP) and translating technical topics into accessible value propositions.

Skills & Competencies

• Strategic & Commercial: Balances brand equity with pipeline and revenue outcomes.
• Risk & Trust Communication: Explains complex compliance/safety concepts with clarity and responsibility.
• Stakeholder Leadership: Influences across Exec, Sales, Product/Services, Operations/Labs, and Legal.
• Data-Driven: Makes evidence-based decisions; designs tests and scales what works.
• Customer-Centric Storytelling: Builds narratives around risk reduction, assurance, and ROI.
• Change Leadership: Guides teams through brand transition and process modernization.
• People Leadership: Attracts, develops, and retains diverse, high-performing talent.

Others

• Working model: Hybrid; occasional travel to customer sites, labs, events, and regional offices.