Remote (South Africa–Based) Full-Time Meta Ads Creative Strategist & Media Buyer (E-Com / Dtc) [...]

No Sweat Work Media; Remote; ZAR 200 000 - 300 000; Full time

Job summary

A dynamic digital marketing agency is hiring a Meta Ads Creative Strategist & Media Buyer to spearhead paid growth on Facebook and Instagram. This role demands a creative growth operator who merges valuable data insights with creative strategies to optimize and scale ecommerce brands. Responsibilities include managing Meta Ads campaigns, collaborating with design resources, and producing impactful creatives that drive conversions. This remote position offers growth partnerships and competitive compensation based on performance, operating within South Africa Standard Time.

Qualifications

• 2-3+ years of experience in running Meta Ads for ecommerce brands.
• Ability to scale campaigns profitably through structured testing.
• Strong grasp of ad structures and audience impact on performance.

Responsibilities

• Develop and manage Meta Ads strategies for ecommerce brands.
• Lead creative strategy by developing new hooks and messaging frameworks.
• Analyse key metrics and recommend optimizations.

Skills

Meta Ads management

Creative development

Data analysis

Ecommerce strategy

Campaign optimization

Tools

Shopify

Triple Whale

GA4

Job description

This is a remote position.

We're hiring a Meta Ads Creative Strategist & Media Buyer to own the entire paid growth process across Facebook and Instagram, from strategy to execution to creative direction.

You'll plan, launch, and optimize full-funnel Meta campaigns, analyse performance data, and collaborate with our in-house designer to produce high-performing creatives that convert.

If you can connect creative storytelling with data-driven media buying, and know how to scale ecommerce brands profitably, this role is for you.

What You'll Do

• Develop and manage Meta Ads strategies for ecommerce / DTC brands (FB / IG)
• Set up, launch, and optimize campaigns — targeting, bidding, creative testing, and scaling
• Conduct deep audits of ad accounts and customer journeys to identify growth opportunities.
• Lead creative strategy by developing new hooks, angles, and messaging frameworks that convert
• Write and test ad copy, headlines, and creative concepts grounded in performance data
• Collaborate with a dedicated designer to develop ad assets (UGC, static, carousel, video, etc.)
• Analyse key metrics (CTR, CVR, ROAS, MER, CPA, LTV, NCAC) and recommend optimizations
• Run creative testing frameworks, iterate based on learnings and identify new winning concepts
• Maintain pixel tracking and event accuracy through platforms like Shopify or WooCommerce
• Stay ahead of Meta algorithm updates, attribution changes, and ad policy trends
• Deliver clear reports summarising performance insights and next steps for clients and ad accounts.

Requirements

• 2–3+ years hands‑on experience running Meta Ads for ecommerce / DTC brands
• Proven ability to scale campaigns profitably through structured testing and creative iteration
• Deep understanding of ad structures, learning phase management, and retargeting funnels
• Strong grasp of creative analysis, how messaging, visuals, and audience impact performance
• Skilled in writing high-converting ad copy and developing creative briefs for design execution even with the assistance of AI to produce creatives, through detailed and solid prompting.
• Familiarity with Shopify and ecommerce integrations (pixels, feeds, and tracking setup)
• Analytical, organized, and confident turning data into actionable decisions
• Confidence in scaling ad accounts and driving growth beyond client expectations
• Experience with Triple Whale, GA4, CAPI, or UTM-based reporting

What We’re Looking For

• 2–3+ years hands‑on experience running Meta Ads for ecommerce / DTC brands
• Proven ability to scale campaigns profitably through structured testing and creative iteration
• Deep understanding of ad structures, learning phase management, and retargeting funnels
• Strong grasp of creative analysis, how messaging, visuals, and audience impact performance
• Skilled in writing high-converting ad copy and developing creative briefs for design execution even with the assistance of AI to produce creatives, through detailed and solid prompting.
• Familiarity with Shopify and ecommerce integrations (pixels, feeds, and tracking setup)
• Analytical, organized, and confident turning data into actionable decisions
• Confidence in scaling ad accounts and driving growth beyond client expectations
• Experience with Triple Whale, GA4, CAPI, or UTM-based reporting

Project Scope

• Full ownership of Meta campaigns, strategy, setup, execution, and optimization
• Ongoing collaboration with internal design resources
• Long‑term partnership role (not a one‑off project)
• Weekly or bi‑weekly performance check‑ins and strategy sessions
• Ownership of client communication through slack and weekly meetings for reporting, feedback and ad strategy.

Working Days and Hours

Monday to Friday: 11:00 to 19:00 South Africa Standard Time.

Compensation

Monthly base of R + Performance targets (Average low 5 figures per month at scale)

We're not just looking for an ads manager, we're looking for a creative growth operator who can merge data, creative insight, and strategy to profitably scale e‑commerce brands on Meta.