Regional Sales Manager - Liquor FMCG

Avatar Advisory - Avatar Human Capital; Johannesburg; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading consulting firm is seeking a Regional Sales Manager to enhance market penetration in the liquor industry across the PE and East London regions. Responsibilities include managing sales teams, driving sales growth, and developing key relationships with distributors and retailers. The ideal candidate will have 4-6 years of experience in sales within the liquor or FMCG sectors alongside strong leadership and analytical skills. This role involves extensive travel and offers performance-based incentives.

Benefits

Performance-based incentives

Company vehicle or car allowance

Extensive regional travel

Qualifications

• 4-6 years of sales and merchandising experience in the liquor or FMCG industry.
• 4-6 years of experience in managing teams.
• Valid driver’s license and willingness to travel.

Responsibilities

• Manage and lead regional sales operations.
• Drive sales volumes, revenue, and profitability.
• Develop regional sales and route-to-market strategies.
• Build relationships with key accounts and distributors.
• Monitor competitor activity and market trends.

Skills

Leadership

Negotiation

Relationship Management

Analytical Skills

Education

Marketing/sales qualification

Relevant sales, marketing, or business qualification

Tools

CRM tools

Sales reporting tools

Job description

A leading consulting firm is seeking a Regional Sales Manager to enhance market penetration in the liquor industry across the PE and East London regions. Responsibilities include managing sales teams, driving sales growth, and developing key relationships with distributors and retailers. The ideal candidate will have 4-6 years of experience in sales within the liquor or FMCG sectors alongside strong leadership and analytical skills. This role involves extensive travel and offers performance-based incentives.