Programmatic Specialist

Dentsu Aegis Network; Cape Town; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading marketing agency in Cape Town seeks an experienced Programmatic Specialist to develop and execute client strategies across various Programmatic platforms. The role involves audience segmentation, campaign optimization, and client education to ensure success. Candidates should have 3-5 years of experience in the industry and a strong understanding of digital marketing metrics. The position is full-time and offers opportunities for innovation and performance analysis.

Qualifications

• Minimum 3-5 years of experience in Programmatic buying.
• Proficient in developing client growth strategies.
• Skilled in media brand project management.

Responsibilities

• Develop and execute strategies for clients on Programmatic platforms.
• Lead innovation initiatives and test new ad formats.
• Manage client expectations and ensure timely deliverables.

Skills

Audience segmentation strategies

DV360 optimization

Google Analytics familiarity

Campaign performance analysis

Client education on programmatic

Tools

Campaign Manager 360

The Trade Desk

MediaMath

Adobe Analytics

Job description

The purpose of this role is to collaborate with the Digital Performance teams across disciplines to develop and execute innovative and creative solutions and strategies for our clients across Programmatic platforms. This role requires you to develop best in class strategies and implementation across the Programmatic Performance disciplines on assigned clients.

Job Description

Key responsibilities

• Advanced knowledge of audience segmentation and targeting strategies, including first-party data onboarding, lookalike modeling, and contextual targeting.
• Advanced skills implementing and optimising via DV360 and other DSPs (e.g., The Trade Desk, Amazon DSP, MediaMath) and ad servers (e.g., Campaign Manager 360).
• Familiarity with analytics platforms such as Google Analytics, Adobe Analytics, or similar for performance tracking and attribution modelling.
• Leads innovation initiatives, testing new formats (e.g., CTV, audio, DOOH) and emerging technologies.
• Develops and maintains playbooks for campaign setup, optimization, and reporting.
• Creates Programmatic strategic and tactical plans with a focus on driving brand awareness through to conversion based objectives
• Troubleshoots campaigns set up, tag management, brand safety set up, performance and pace fluctuations
• Applies daily campaign pacing adjustments to deliver campaign budgets and performance
• Builds/Delivers end of campaign evaluations in which campaign performance data is translated into key learnings for the agency and/or the client.
• The trader can select the right KPI's and trends / insights for this campaign-end evaluation and can distil next steps for future campaigns
• Maintains an in-depth knowledge of the Programmatic ecosystem, keeping up to date with new ad technology functionality and understanding the potential opportunities presented by specific technology
• Works directly with the internal digital team to ensure all tracking is in place and mapping correctly and continuously monitor campaigns to ensure everything is serving correctly
• Educates clients and internal stakeholders on programmatic capabilities, trends, and performance insights.
• Responsible for the operational success of accounts, ensuring deliverables are met on time and on budget
• Exports data from the ad server interface and combines it in a correct way with DSP data points if needed
• Ensures both yourself and the team are skilled up across programmatic platforms
• Working closely with the Senior Management Team to share improvement ideas, feedback on team & present results.

Client Service 20%

• Managing media brand expectations
• Deadline and Project management
• Strategy guidance and input in order to drive the business objectives.
• Responsible for the quality of work.
• Attend key client and media brand meetings
• Support and drive the teams in the development of key client growth strategies in line with broader business objectives, driving output and agency collaboration

Experience

• 3-5 Years: Mid

Location

Cape Town

Brand

Amplifi

Time Type

Full time

Contract Type

Permanent