Performance Marketing Manager

Purolabs; Remote; ZAR 300 000 - 400 000; Full time

Job summary

A fast-growing DTC brand is seeking a Performance Marketing Manager to lead their paid acquisition channels, primarily focusing on Meta Ads. The role requires hands-on management, strategic development of campaigns, and collaboration with creative teams. Ideal candidates have over 2 years of experience in DTC marketing, with a strong grasp of unit economics. This is a fully remote contractor position with flexible hours but requires minimum overlap with UK time zones.

Benefits

Competitive rate based on experience

Flexible working hours

Paid time off including UK bank holidays

Qualifications

• 2+ years of experience managing Meta Ads for DTC/e-commerce brands.
• Experience scaling ad spend profitably (£30k+ monthly).
• Strong understanding of unit economics.

Responsibilities

• Manage Meta Ads and optimize for profitable growth.
• Develop and test campaigns across multiple platforms.
• Collaborate with creative teams to produce engaging ads.

Skills

Meta Ads management

Analytical mindset

Creative strategy development

Communication skills

Autonomous work

Tools

Shopify

Klaviyo

Triple Whale

Job description

Performance Marketing Manager (E-Commerce)

Performance Marketing Manager (DTC E-Commerce)

Location: Remote

Working Hours: Monday to Friday, 9:00 AM – 5:00 PM UK GMT (minimum 4 hours overlap)

Language:Applications accepted inEnglish only

About Purolabs

Purolabs is a fast-growing DTC supplements brand based in the UK with over 350,000 happy customers.

We create clean, science-backed supplements that actually work. No fillers, no nasties, just real results.

Featured in Vogue, Women's Health, and Evening Standard, our UK-made products are trusted by health-conscious people who refuse to compromise on quality.

We're a small, family-run team that values ownership, transparency, and getting things done without the bureaucracy.

The Role

We're looking for a Performance Marketing Manager to own and scale our paid acquisition channels.

You'll be the person in the ad accounts every day, not reviewing dashboards from a distance. This role is equal parts strategist and executor. You'll plan the roadmap, build the campaigns, analyse the data, and optimise for profitable growth.

Your primary focus will be Meta Ads, with responsibility for expanding into TikTok, Google, and YouTube as we grow. You'll work directly with our founders and collaborate with our creative team to develop winning ad concepts and high-converting funnels.

This isn't about vanity metrics. We care about contribution margin, not just ROAS. You'll need to think commercially and understand how paid media fits into the bigger picture of customer acquisition and lifetime value.

What You'll Own

• Full management of Meta Ads, from campaign builds to daily optimisation and scaling
• Testing new platforms including TikTok, Google, and YouTube
• Creative strategy and briefing, working with designers and video editors to produce scroll-stopping ads
• Landing page and funnel optimisation to improve conversion rates
• Budget allocation and forecasting across channels
• Weekly reporting on performance, insights, and strategic recommendations
• Building scalable processes and systems as we grow the marketing function

What We're Looking For

• 2+ years hands-on experience managing Meta Ads for DTC/e-commerce brands
• Track record of profitably scaling ad spend (£30k+ monthly)
• Strong grasp of unit economics: CAC, LTV, MER, contribution margin
• Experience developing creative briefs and working with creative teams
• Analytical mindset with ability to translate data into action
• Comfortable working autonomously in a fast-paced environment
• Clear communicator who can explain performance and strategy to non-marketers

Nice to Have

• Experience in health, wellness, supplements, or beauty
• TikTok or Google Ads experience
• Familiarity with Shopify, Klaviyo, Triple Whale
• Understanding of retention and email marketing

What We Offer

• Fully remote with flexible hours (just maintain GMT overlap)
• Competitive rate based on experience
• Paid time off including UK bank holidays
• Direct access to founders with real input on strategy
• Opportunity to shape the marketing function of a growing brand
• Products that genuinely help people feel better

Important

• This is a contractor position (not employment)
• Applications welcome globallyMinimum 4-hour daily overlap with UK hours required
• Please submit CV in English
• Note:Applications without a Vocaroo submission will be rejected.