Paid Media Specialist & Creative Strategist (Meta, TikTok & Google Ads)

Talent Sam; Cape Town; Remote; ZAR 200 000 - 300 000; Full time

Job summary

A high-performance marketing agency is seeking a skilled paid media campaign manager to lead client strategies for hospitality brands. This fully remote role offers flexible hours, competitive salary, and the chance to work with top brands. The ideal candidate has strong analytical and communication skills, with at least 2 years of experience in campaign management.

Benefits

Competitive salary

Flexible working hours

Professional growth opportunities

Supportive team culture

Qualifications

• 2+ years of paid media campaign management experience, hospitality/leisure/events preferred.
• Ability to communicate effectively in English, both written and spoken.
• Strong analytical capabilities combined with creative instincts.

Responsibilities

• Build, manage, and optimise high-performance Meta, TikTok, and Google Ads campaigns.
• Analyse campaign data and turn insights into actionable plans.
• Identify creative opportunities and collaborate with design teams.

Skills

Paid media campaign management

Analytical skills

English communication skills

Cultural awareness

Organizational skills

Proactive self-starter

Tools

Meta Ads

TikTok Ads

Google Ads

Job description

Talent Sam is hiring on behalf of a high-performance marketing agency for hospitality and leisure brands. The client doesn’t just run ads — they break records. They’re experts at finding and fixing bottlenecks, solving problems from every angle, and setting new standards in the industry.

If you thrive on smashing targets, constantly testing and innovating, and delivering exceptional client results, this could be your next big career move.

Role Overview

This is a hands-on, client-facing role where you’ll own campaign strategy, performance analysis, and client communications. You’ll work directly with hospitality and leisure brands, managing budgets, optimising campaigns, and briefing creatives that drive measurable results.

Key Responsibilities

• Build, manage, and optimise high-performance Meta, TikTok, and Google Ads campaigns.

• Analyse campaign data from dashboards, ad platforms, and booking systems, turning insights into clear action plans.

• Identify creative opportunities and brief design teams with precision.

• Run continuous testing — targeting, creative, copy, and landing pages — to push performance higher.

• Manage budgets to consistently meet or exceed ROAS and CPA targets.

• Lead client calls and maintain responsive, proactive communication (including WhatsApp).

• Stay ahead of platform updates, cultural trends, and audience shifts.

Qualifications & Skills

• 2+ years of paid media campaign management experience (hospitality/leisure/events a plus).

• Strong analytical skills combined with creative instincts — passionate about understanding both the “why” and the “what.”

• Exceptional English communication skills (written and spoken), with the ability to adapt tone to fit different brands.

• Cultural awareness and the ability to pivot between diverse audiences.

• Highly organised, able to manage multiple accounts simultaneously.

• Proactive self-starter who takes full ownership of results.

What’s on Offer

• Competitive salary (based on experience).

• Fully remote role with flexible working hours (must be available for client calls).

• Opportunity to work with some of the most exciting hospitality and leisure brands in the world.

• Supportive, high-performance team culture that values results and innovation.

• Ongoing training, professional growth, and the freedom to bring your ideas to life.