Paid Media Lead

Switch Consultants; Durban; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A dynamic digital marketing firm in Durban seeks a seasoned Paid Media Specialist to oversee and optimize their digital marketing campaigns. The ideal candidate will have over 5 years of experience, strong skills in Google Analytics, and the ability to manage budgets across various digital channels. Responsibilities include developing comprehensive digital strategies, managing paid campaigns, and providing insights on performance metrics. You'll work in a fast-paced environment, collaborating with multiple departments to drive campaign success.

Qualifications

• At least 5+ years experience in paid media.
• Experience managing budgets across multiple digital advertising channels.
• Knowledge of bid management and ad serving platforms.

Responsibilities

• Develop and optimize paid digital campaigns for SEM, display, and social advertising.
• Manage daily execution of paid media campaigns.
• Conduct performance analysis of existing paid social media programs.

Skills

Performance Media experience

Strong Google Analytics

eCommerce experience

SEO knowledge

Excellent research and analytical skills

Strong written and verbal communications

Tools

Google Analytics

Adobe Analytics

Google Tag Manager

Programmatic platforms

Job description

The ideal candidate will require Performance Media experience (conversions/KPI's etc.), strong Google Analytics,

eCommerce experience and have successfully completed online courses in relation to DSP and DV360.

The detail:

Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch

Working cross-departmentally to align campaign strategies and goals across the organization

Providing ongoing actionable insights into campaign performance to relevant stakeholders

Defining, measuring, and evaluating relevant paid media KPIs

Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media

Overseeing and managing the overall budget for paid media

Conducting in-depth keyword and website research, ad grouping, and audience targeting

Maintaining knowledge of industry best practices and new technologies

Create custom reporting dashboards using Google Analytics

Work with Campaign Managers on all elements related to SEM and display ad campaign execution to ensure proper

tracking and reporting

Manage daily execution of paid media campaigns across search, display, search, social and mobile

Lead and participate hands-on in the development, execution, and management of paid digital campaigns for SEM,

display, and social advertising

Conduct performance analysis of our existing paid social media programs and identify opportunities for optimization

Manage day-to-day operations of Paid Media campaigns, including Paid Search keyword development, campaign

optimization, display, analytics

Responsible for the account-specific technical implementation of digital campaigns including display trafficking,

partner coding, and tagging, of digital media campaigns

Lead strategic planning sessions and team meetings

Help create and execute educational initiatives for the paid media team such as developing internal resources and

training sessions

Stay on top of new and emerging industry trends, technologies, and platform advancements

Conduct regular one-on-one meetings with other members of the paid media team in order to provide guidance and

performance feedback

Help develop integrated digital marketing strategies in collaboration with other departments and client teams

Effectively articulate and support strategic and design decisions based on the brief and agreed strategy.

Work in close collaboration with relevant game-changers to provide creative content and solutions, meet brand

strategic requirements, and articulate in the correct brand voice.

Liaise with stakeholders regarding design requirements, progress, rationale, and creative ideas.

Change is constant.

Juggle multiple projects and adapt to changing priorities and tight schedules.

Are you this person?

At least 5+ years experience in paid media

Experience managing budgets and campaigns across multiple digital advertising channels including paid search,

A deep understanding of digital marketing tactics across channels including SEO, social, email, PR etc.

Experience with programmatic platforms and media buys

Google Analytics, Adobe Analytics, and Google Tag Manager experience

Working knowledge of bid management and ad serving platforms

Experience in Google Floodlights

Strong written and verbal communications skills

Excellent research and analytical skills

Ability to meet deadlines under pressure

Ability to multitask and thrive in a fast-paced environment