Paid Ads Specialist - 0994 - Durban, South Africa

Bionic Talent; Remote; ZAR 300 000 - 400 000; Full time

Job summary

A digital marketing agency is seeking a Paid Ads Specialist to manage and optimize campaigns across Google Ads, YouTube, and Meta Ads. The ideal candidate has 3-5 years of experience, a strong focus on lead generation, and a proven track record in optimizing for ROAS. The role is fully remote, requiring excellent communication skills and adaptability to the client's unique setup. The position offers a salary range of USD 1600-2200 per month, working 40 hours a week in Mountain Time.

Qualifications

• 3-5 years of experience managing paid ad campaigns on Google.
• Strong written and verbal English communication skills.
• Proficiency with Google Ads and YouTube Ads.

Responsibilities

• Develop and execute paid ad strategies.
• Monitor and optimize campaigns for maximum ROAS.
• Generate performance reports with actionable insights.

Skills

Google Ads

YouTube Ads

Data analysis

Campaign optimization

Lead generation

Communication skills

Tools

Meta Ads

Analysis tools

Job description

About the client

Our client is a digital marketing agency specializing in helping medical and dental businesses grow through comprehensive digital solutions. They transform websites into lead‑generating assets while building brand awareness through SEO, social media, and paid advertising campaigns.

About the role

We are seeking a Paid Ads Specialist to develop, manage, and optimize high‑performing campaigns across Google Ads (Search & YouTube), Meta Ads, and Local Services Ads. The role focuses on driving measurable results, including improving Return on Ad Spend (ROAS) and lead generation for our clients. This is a hands‑on role that requires exceptional attention to detail, accountability for campaign performance, and adaptability to each client’s unique setup.

Experience in a digital marketing agency is required, preferably in the U.S.

Experience in the healthcare niche is preferred.

What you’ll be doing

• Develop and execute paid ad strategies across Google Search, YouTube, Meta Ads, and LSAs.
• Monitor and optimize campaigns to maximize ROAS, conversions, and lead generation.
• Use data‑driven insights to analyze performance, refine strategies, and achieve client goals.
• Conduct creative, audience, and budget A/B testing to enhance the campaign performance.
• Learn and implement the client’s proprietary program and campaign setup to align with their systems.
• Generate detailed performance reports with actionable insights for clients and internal teams.

Who are we looking for

• 3‑5 years of experience managing paid ad campaigns on Google.
• Proficiency with Google Ads, YouTube Ads, and other relevant tools.
• Proven track record in optimizing campaigns for ROAS and lead generation.
• Strong written and verbal English communication skills; comfortable with video calls for client communication.
• Willingness to learn new systems and approaches unique to the client’s processes.
• Experience in a digital marketing agency is required, preferably in the U.S.
• Experience in the healthcare niche is preferred.

Position: Paid Ads Specialist

Remote Status: Fully Remote

Working Hours: 40 hrs a week in standard working hours in Mountain Time.

Salary: USD 1600‑2200 per month

Internal Job ID: 0994