Marketing Manager Retail Head Office Sandton

SPC Management Service Solutions; Cape Town; On-site; ZAR 600 000 - 800 000; Full time

Job summary

An international Sports Brand is seeking a Marketing Manager to join their growing team in Cape Town, South Africa. The role involves developing marketing strategies, overseeing campaigns, and managing budgets. Candidates should have relevant marketing experience with a retailer and relevant tertiary studies. The successful applicant will lead branding initiatives and drive customer engagement in both physical stores and online platforms.

Qualifications

• Relevant marketing experience with a retailer is required.

Responsibilities

• Develop and execute retail marketing strategy aligned to commercial objectives.
• Lead end-to-end execution of retail marketing campaigns.
• Oversee digital channels including paid media and social media.
• Protect and build brand equity across all retail channels.
• Own and manage the marketing budget ensuring cost control.

Skills

Access Control System

General Management

ATL

KPO

Blackberry

Blogging

Education

Relevant tertiary studies

Job description

Our client an international Sports Brand is seeking to employ a marketing manager to join their ever expanding team.

Strategy & Planning

• Develop and execute the retail marketing strategy aligned to commercial and brand objectives
• Plan and manage annual and seasonal marketing calendars across all channels
• Drive customer acquisition, retention and footfall growth across physical stores and online platforms
• Align marketing initiatives with merchandising, buying and sales teams

Campaign Management

• Lead end‑to‑end execution of retail marketing campaigns (promotions, launches, sales, brand initiatives)
• Manage ATL, BTL and digital campaigns to drive traffic and conversion
• Coordinate in‑store activations, POS visual merchandising support and experiential marketing
• Ensure consistent brand messaging across all customer touchpoints

Digital & Performance Marketing

• Oversee digital channels including paid media, social media, email marketing and website content
• Analyse campaign performance, customer insights and ROI to optimise spend
• Collaborate with e‑commerce teams to drive online sales and omnichannel growth
• Manage CRM and loyalty marketing initiatives

Brand Management

• Protect and build brand equity across all retail channels
• Ensure brand guidelines are implemented consistently in‑store and online
• Manage creative development, content production and agency relationships

Trade & Retail Marketing

• Develop trade marketing plans to support store openings, promotions and category growth
• Partner with suppliers and brand partners on co‑funded campaigns and activations
• Drive in‑store marketing excellence through POS and promotions

Budget & Stakeholder Management

• Own and manage the marketing budget ensuring cost control and ROI optimisation
• Present marketing performance insights and recommendations to senior management
• Work closely with internal stakeholders including sales operations, buying and finance
• Monitor market trends, competitor activity and customer behaviour
• Use data and insights to inform campaign planning and decision‑making
• Identify growth opportunities and innovation in retail marketing
• Lead, mentor and develop the marketing team and external partners
• Manage agencies, designers, media partners and suppliers

Compliance & Governance

• Ensure compliance with advertising standards, POPIA and brand/legal requirements
• Manage approvals and risk across all marketing activity

Main Requirements

• Relevant marketing experience with a retailer
• Relevant tertiary studies

Please email cv to

Required Experience: Manager

Key Skills

• Access Control System
• General Management
• ATL
• KPO
• Blackberry
• Blogging

Employment Type: Full‑Time

Experience: years

Vacancy: 1

Marketing Manager Retail Head Office Sandton • Cape Town, Western Cape, South Africa