Marketing Manager

Boardroom Appointments; Johannesburg; On-site; ZAR 500 000 - 800 000; Full time

Job summary

A marketing management company in Johannesburg is seeking a skilled marketing manager to oversee all activities related to product branding and marketing. The ideal candidate will manage the development of marketing collateral, promotional material, and internal communications while ensuring effective liaison with channel partners. Additionally, they will conduct market research and monitor marketing effectiveness to adapt strategies accordingly. Candidates should have a degree in Marketing and substantial experience in a sales and marketing environment.

Qualifications

• 6 - 10 years experience in the sales and marketing environment.
• Fully literate in Adobe Creative Suite (In-Design, Photoshop, Illustrator, WordPress).
• Global customer liaison experience (USA, Europe & Australia) an advantage.

Responsibilities

• Devise and implement marketing collateral and promotional material.
• Manage the Company's product brands and trademark registrations.
• Liaise with channel partners to promote products and develop market demand.
• Conduct market research and provide updated industry information.
• Monitor effectiveness of marketing strategies and propose revisions.

Skills

Marketing collateral development

Client liaison

Market research

Brand management

Budget management

Education

Degree/Diploma in Marketing

Tools

Adobe Creative Suite

WordPress

Job description

To manage all activities related to both internal and external needs on product branding, trademarks, marketing collateral development, new product launches, website,and portal hosting as well as general marketing services. A key focus of the function is to ensure adequate liaison and support for our channel partner sales andmarketing needs to successfully market and sell the company products/systems.

Duties and responsibilities

• Devise, develop and implement marketing collateral, promotional material, and trainingmaterial. (e.g., flyers, brochures, animations/videos, sales presentations)
• Develop and sustain the Company website, customer portal, apps. etc.
• ManageCompany's product brands.
• Manage all Trademark registrations and legal aspects regarding brand and productregistrations.
• Develop editorial content for products to support PR activities within the channels.
• Liaise and support channel partners to promote Company products and to develop a marketdemand / pull from a diverse customer base. Also support channel events and exhibitions.
• Manage all branding aspects with regards to packaging and ensuring the brand is alignedthroughout both channels externally.
• Manage the budget for all Company's marketing, advertising, branding and promotionalactivities
• Develop and maintain all internal communication including the company intranet, internaldocuments, value campaign and internal events
• Conduct market research using a variety of techniques, such as surveys, and provide thecompany with updated market and industry information in terms of size, segments, andapplication needs.
• Monitor the effectiveness of the agreed marketing and sales strategies to proactivelycomment, recommend amendments and propose revisions to existing product sales.
• Marketing support to HR with regards to their events and career fairs.
• Management of sponsorships pertaining to industry collaborations.
• Monitor positioning of the Company product opposite competitive offering.

Qualifications and experience

• Degree/Diploma in Marketing or similar discipline.
• 6 - 10 years experience in the sales and marketing environment.
• Fully literate in the following packages: - Adobe Creative Suite (In-Design, Photoshop, Illustrator,WordPress)
• Global customer liaison experience (USA, Europe & Australia) an advantage.