Marketing and Brand Strategist

RecruitMyMom; Remote; ZAR 200 000 - 300 000; Part time

Job summary

A purpose-driven health and wellness company is seeking a part-time Marketing & Brand Strategist to provide strategic guidance on brand positioning and growth. The role requires proven experience in marketing advisory roles, strong SEO knowledge, and the ability to work independently with minimal supervision. Ideal candidates will understand digital marketing ecosystems and have experience working closely with executives. This is a part-time position of 8-10 hours per week in South Africa.

Qualifications

• Proven experience in strategic marketing or brand advisory roles.
• Experience collaborating with executives and leadership teams.
• Strong understanding of digital marketing and content strategy.

Responsibilities

• Provide senior-level strategic guidance on brand and growth.
• Advise on marketing direction and priority setting.
• Guide content strategy across multiple platforms.

Skills

Strategic marketing experience

Brand development

Content strategy

SEO knowledge

Analytical thinking

Independent working

Tools

AI tools

Marketing platforms such as Aboto and Deadline Funnel

Job description

A purpose-driven health and wellness company that provides training tools and resources to individuals seeking personal growth is looking to partner with an experienced part-timeMarketing & Brand Strategist 8 - 10 hours per week. This role is ideal for a commercially minded strategist who can bring clarity, structure, and momentum to a growing brand while bridging strategy and practical execution.

Responsibilities:

• Provide senior-level strategic guidance on brand, positioning, and growth
  
• Advise founders and leadership on marketing direction and priority setting
  
• Support brand coherence across products, offers, and messaging
  
• Guide content strategy across platforms such as YouTube and short-form sound bites
  
• Provide strategic input on SEO, digital growth, and audience development
  
• Advise on the use of AI tools and marketing platforms (e.g. Aboto, Deadline Funnel)
  
• Review marketing plans, messaging, and brand narratives
  
• Act as a strategic sounding board to support confident, commercially sound decision-making

Requirements

• Proven experience in strategic marketing, brand, or growth advisory roles
  
• Experience working with founders, CEOs, or executive leadership teams
  
• Background in health, wellness, self-help, education or product-led brands preferred
  
• Strong understanding of digital marketing ecosystems, content strategy, and SEO
  
• Working knowledge of AI-enabled marketing tools and automation platforms
  
• Commercially minded with strong strategic and analytical thinking skills
  
• Able to work independently in an advisory capacity with minimal supervision