Marketing Automation Specialist

JTC Group; Cape Town; On-site; ZAR 400 000 - 600 000; Full time

Job summary

A marketing automation company in Cape Town seeks a Marketing Automation Specialist to develop and manage marketing campaigns, optimize lead nurturing programs, and execute automated workflows using Pardot. The ideal candidate should have strong experience with email marketing, analytical capabilities, and a Salesforce Pardot certification. This role involves collaboration with various teams and requires troubleshooting skills for optimal campaign performance.

Qualifications

• Hands-on experience with marketing automation and email marketing platforms.
• Knowledge of lead lifecycle management principles.
• Strong communication skills and ability to collaborate.

Responsibilities

• Develop and manage email marketing campaigns and landing pages.
• Build and optimize lead scoring and nurturing programs.
• Create automated workflows for campaigns and tasks.
• Track campaign performance and provide insights.
• Support marketing and sales teams with Pardot.

Skills

Marketing automation

Email marketing

Analytical skills

Collaboration

HTML/CSS

Education

Salesforce Certified Pardot Specialist or Consultant certification

Tools

Pardot

Salesforce

Job description

Overview

ROLE OVERVIEW

PURPOSE OF JOB

In this role, you will support the digital team by developing and executing marketing campaigns, creating lead nurturing programs, and managing the ongoing maintenance of our marketing automation platform, Pardot (also known as Marketing Cloud Account Engagement).

This role will report to the Senior Manager of Marketing Automation and collaborate closely with the Performance Analyst, Salesforce Team, and the broader Digital Team.

Responsibilities

• Campaign Management: Develop, implement, and manage email marketing campaigns, landing pages, forms, and other marketing assets within Pardot.
• Lead Management: Build and optimize lead scoring and lead nurturing programs, focusing on improving lead quality and conversion rates.
• Automation: Create and manage automated workflows, including drip campaigns, engagement programs, and other automated tasks.
• Reporting & Analysis: Track and analyse campaign performance using Pardot and Salesforce reporting tools, providing actionable insights and recommendations.
• User Support: Provide support to marketing and sales teams on Pardot usage and best practices.

Essential Requirements

• Demonstratable understanding and hands-on experience with marketing automation and email marketing platform.
• Knowledge of marketing automation principles and strategies, including lead lifecycle management.
• Familiarity with Email/Marketing automation integrations to CRM.
• Good written and verbal communication skills, with the ability to collaborate effectively with various teams.
• Ability to troubleshoot issues, identify root causes, and implement solutions.
• Strong analytical skills to interpret data, track performance, and provide data-driven recommendations.
• Salesforce Certified Pardot Specialist or Consultant certification highly desirable.
• Experience with B2B Marketing.
• HTML/CSS knowledge: for email template customization.
• Understanding of data privacy regulations: (eg. GDPR, CAN-SPAM).