Marketing Analyst

Boardroom Appointments; Kempton Park; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading logistics firm based in Kempton Park, South Africa, seeks a Marketing Analyst to conduct valuable market research and analysis in the logistics sector. This role involves analyzing industry data, monitoring trends, and collaborating with marketing and sales teams for campaign management. Ideal candidates will hold a Bachelor’s degree and have extensive experience in marketing analysis. Strong communication and analytical skills are critical for success in this position.

Qualifications

• 24 years of experience in a marketing analyst role, ideally in logistics or freight forwarding.
• Strong understanding of market research methodologies for the logistics sector.
• Excellent communication, presentation, and interpersonal skills.

Responsibilities

• Conduct in-depth market research to identify trends and customer needs in logistics.
• Analyze industry data and generate reports to identify market opportunities.
• Monitor global logistics and shipping trends affecting the industry.

Skills

Market research methodologies

Communication skills

Problem-solving skills

Attention to detail

Education

Bachelor's degree in Marketing, Business Administration, Logistics, or related field

Job description

Minimum Education and Experience Requirements

Bachelors degree in Marketing, Business Administration, Logistics, or a related field

24 years of experience in a marketing analyst role, ideally within the Logistics, Freight Forwarding, or Transportation industry

Strong understanding of market research methodologies and ability to apply them to freight forwarding and logistics sectors

Excellent communication, presentation, and interpersonal skills

Strong problem-solving skills and attention to detail

Job Function

Market Research & Analysis

Conduct in-depth market research to identify emerging trends, customer needs, and competitor activities in the freight forwarding and logistics industry

Analyze industry data and generate reports on market opportunities, customer segments, and competitive intelligence

Monitor global logistics and shipping trends, including regulatory changes, technological advancements, and economic factors affecting the industry

Data Collection & Reporting

• Collect and analyze data from various marketing campaigns, sales, and customer feedback to assess performance and effectiveness
• Create detailed reports and dashboards to communicate marketing performance metrics (ROI, customer acquisition costs, engagement rates, etc.) to key stakeholders
• Develop actionable insights to optimize marketing campaigns and strategies based on data trends and customer behavior

Campaign Management & Optimization

Collaborate with marketing and sales teams to plan and execute targeted marketing campaigns

Continuously monitor campaign performance, identify areas of improvement, and suggest optimizations for maximum impact

Competitor & Industry Benchmarking

Perform competitor analysis to understand their marketing strategies, pricing structures, and service offerings

Benchmark The Company's marketing performance against industry standards and competitors to identify areas for improvement and innovation

Work closely with the sales, product, and operations teams to ensure alignment between marketing and business goals

Provide insights and recommendations to improve service offerings and create a stronger competitive position in the market

Customer Relationship Management (CRM)

Leverage CRM systems to track customer interactions, segment data, and create targeted campaigns

Analyze CRM data to identify customer behaviors and trends to develop strategies that increase customer retention and satisfaction