Lead Assistant Manager & Campaign Specialist

EXL; Cape Town; Hybrid; ZAR 200 000 - 300 000; Full time

Job summary

A leading sports organization is looking for a passionate 1:1 Marketing Production Specialist to manage outbound CRM campaigns in Cape Town. Ideal candidates will have 3-5 years experience in similar roles with strong project management skills and proficiency in CRM tools. Responsibilities include executing campaigns through various channels, optimizing strategies to increase fan engagement, and collaborating across teams. This hybrid role offers the opportunity to innovate in a dynamic environment.

Qualifications

• 3-5 years of experience in CRM marketing roles.
• Experience with enterprise marketing automation platforms.
• Ability to manage multiple projects with high accuracy.

Responsibilities

• Manage and execute outbound CRM marketing campaigns.
• Drive product and creative strategies for large scale campaigns.
• Optimize CRM campaign lifecycle for increased fan LTV.

Skills

CRM tools experience

Project management skills

HTML editing

Knowledge of channel KPIs

Proficiency in Photoshop

Education

Bachelor’s degree

Tools

Epsilon PeopleCloud Messaging

Adobe tools

SFMC

Job description

Job Info

• Job Identification 8730
• Posting Date 01/17/2026, 05:34 PM
• Locations ZA Cape Town C65 (Hybrid)
• Job Role Application Development-Client Implementation
• Experience (In Years) 3-6

Job Description

A leading international sports league is seeking a passionate, innovative leader with a strong CRM background to join our team. The Fan Engagement Marketing team optimizes the overall marketing strategy, planning, measurement, and channel activation efforts via paid and outbound marketing channels to support the strategic priorities and business objectives of the organization. We leverage enterprise transactional and fan profile data, research and insights, and real‑time fan behaviors with marketing channels to identify market trends, grow audience opportunities, and optimize media mixes, platforms, and channels to deliver more effective efforts that drive business results for organizational priorities. These efforts span fan acquisition and engagement and will dive deep into key initiatives that transcend audiences, platforms, media channels and geographies to drive results. We are a passionate team working hard to build the right strategies to engage fans around the world.

We are currently seeking a 1:1 Marketing Production Specialist on the Fan Engagement team that will be responsible for executing outbound CRM campaigns. This role will work collaboratively across the organization within Marketing and with key partners such as Data & Analytics, MarTech, Product Marketing, Digital Media, and external agencies / vendors.

Responsibilities

• Manage and execute the marketing campaign process from initial request submission to deployment with a focus on outbound marketing channels (e.g., email, SMS, push).
  • Audience segmentation & execution
  • QA of touchpoints, personalization elements, any dynamic content, etc.
  • Campaign build and deployment
• Drive product, contact and creative strategies to develop and implement large scale CRM campaigns optimized using machine learning, predictive modeling, and personalized content.
• Design and implement A/B and multivariate tests that yield continuous improvements to our fan strategies and lift conversion rates.
• Optimize lifecycle CRM campaigns (e.g., onboarding, reactivation) using insights and analytics along with automation tools to increase fan LTV.
• Extracting key insights and learnings for future optimization and template efficiency.
• Collaborate with internal stakeholders, partners, and vendors to build the most effective campaign strategies to meet performance targets.

Qualifications

Required Education and Experience:

• Bachelor’s degree with at least 3-5 years of similar or relevant work experience.
• Experience with CRM tools (Epsilon PeopleCloud Messaging, Movable Ink, Attentive preferred).
• Prior working knowledge of enterprise level marketing automation platforms (Adobe tools such as AEP, AJO, CJA, Campaign, Marketo, etc. strongly preferred but, others such as SFMC will be considered).
• HTML editing and working knowledge required to be able to make edits to templates
• Deep understanding of channel KPIs, metrics, and reporting.
• Proficience in Photoshop.

Other Key Attributes/Characteristics:

• Ability to work independently and as a team player to find ways to uncover opportunities
• Strong project and time management skills with high standards of accuracy and organization
• Ability to keep up with a fast‑paced production schedule that has a fluctuating level of workload throughout the calendar year.
• Proven ability to collaborate & manage dependencies on other team members that are supporting the launch of a campaign
• Passion for innovation and solving difficult challenges
• Passion for sports is a plus

In alignment with the Employment Equity Act, preference will be given to applicants from historically underrepresented groups/ aligned with our EE targets