Instructional Designer - Creative Content

TalentPop App; Soweto; Remote; ZAR 1 026 000 - 1 541 000; Full time

Job summary

A leading E-commerce training company is seeking an experienced Instructional Designer - Creative Content to manage the learning strategy for global creative talent. This role involves applying instructional design methodologies to enhance E-commerce success through high-quality media creation. Candidates should have a proven background in instructional design, content creation, and a strong understanding of E-commerce metrics. The position offers competitive salary, remote work flexibility, and investment in professional development.

Benefits

Competitive salary

Performance bonuses

Professional development allowance

Health coverage/stipend

Generous PTO

Qualifications

• 2+ years of formal experience in instructional design.
• Expert command of adult learning theory and methodologies.
• Ability to create high-quality video and graphics for social media.

Responsibilities

• Conduct performance needs assessments and design learning blueprints.
• Develop engaging blended learning content across multiple modalities.
• Lead virtual workshops as the primary Subject Matter Expert.

Skills

Instructional Design & Theory

Content Creation Proficiency

Technical ID Fluency

E-commerce & Metrics Alignment

Virtual Coaching & Communication

Education

Formal experience in Corporate L&D/Talent Development

Tools

Articulate 360

Adobe Captivate

Job description

Instructional Designer - Creative Content: Mastering E-commerce Training at TalentPop

TalentPop is the trusted strategic partner for the world's fastest-growing E-commerce and Direct-to-Consumer (DTC) brands. We are pioneers in engineering high-performance creative teams that deliver measurable client ROI.

We are seeking a high‑impact Instructional Designer - Creative Content to own the learning strategy for our global creative talent pipeline. Your mission is to apply rigorous instructional design methodologies to the dynamic, high‑stakes world of paid social media content (TikTok, Instagram Reels, etc.).

This role requires a unique blend of instructional design expertise, deep creative content strategy knowledge, and a commitment to measurable learning outcomes. You will design, develop, and evaluate the programs that ensure our talent is the industry's elite force in conversion‑driven media creation.

If you are ready to design the training that powers E-commerce success, this is your next career step.

Your Core Mandate: Full‑Cycle Instructional Design Ownership

You will lead the creation of a world‑class L'D ecosystem, ensuring our creative talent is proficient in generating media that drives tangible metrics like Click‑Through Rate (CTR) and Conversion Rate (CVR).

I. Curriculum Analysis & Design

• Performance Needs Assessment: Partner with Creative Operations and leadership to conduct thorough analyses, identifying specific skill and knowledge gaps related to modern E‑commerce creative best practices.
• Design Blueprints: Own the instructional design process (ADDIE) from concept to execution. Design detailed blueprints, storyboards, and scripts for complex, project‑based learning simulations.
• Objective‑Driven Learning: Define clear, measurable, and relevant learning objectives that directly correspond to technical skill mastery and desired business outcomes (e.g., increased ad creative quality score).
• Focus Areas: Short‑Form Video production, Conversion‑Focused Graphic Design, and adherence to platform‑specific algorithm rules and technical specifications.

II. Development & Production

• Blended Learning Content: Develop and deploy engaging, scalable content across multiple modalities:
  • Interactive E‑Learning Modules: Utilize authoring tools (e.g., Articulate Rise/Storyline) for foundational theory and process training.
  • Scenario‑Based Training: Create realistic, challenging project briefs simulating client work.
  • Video Tutorials & Demos: Script, record, and edit high‑quality tutorials demonstrating mastery of key creative software: Canva Pro, CapCut, Adobe Express, and Meta Business Suite.
• Certification & Assessment: Design and manage a robust certification pathway and assessment matrix that validates practical skills and theoretical knowledge before talent is deployed to clients.

III. Implementation, Evaluation & Iteration

• Virtual Facilitation: Lead engaging virtual workshops and hands‑on training sessions, acting as the primary Subject Matter Expert (SME) for creative quality and technical excellence.
• Data‑Driven Evaluation: Implement a comprehensive evaluation strategy (including Kirkpatrick's Levels) to track the effectiveness of training materials against business performance metrics (e.g., tracking the CVR of trained vs. untrained teams).
• Agile Updates: Maintain a continuous process for auditing and updating the creative curriculum based on platform changes, algorithm updates, and client feedback to ensure evergreen relevance.

What We Require: The Skillset for this ID Role

We need a proven Instructional Designer who is also an expert in the mechanics of high‑performing digital content.

Expertise Area non‑negotiable requirement:

• Instructional Design & Theory – 2+ Years of formal experience (Corporate L&D/Talent Development). Expert command of adult learning theory and full‑cycle ID methodologies (ADDIE, SAM, etc.).
• Content Creation Proficiency – Exceptional, demonstrated ability to create, edit, and strategically manage high‑quality short‑form video and static graphics specifically for paid social media advertising and E‑commerce.
• Technical ID Fluency – Expertise in using an industry‑standard LMS and professional authoring tools (e.g., Articulate 360, Adobe Captivate, or similar).
• E-commerce & Metrics Alignment – A clear understanding of how instructional design decisions influence critical E‑commerce metrics (CTR, CVR, ROAS).
• Virtual Coaching & Communication – Superior verbal, written, and virtual presentation skills, with proven ability to deliver structured, actionable critique and complex technical instructions to a remote, global audience.

Our Commitment to You

• Top‑Tier Compensation: Highly competitive salary with performance bonuses tied to the success and proficiency of your curriculum's graduates.
• Full Remote Flexibility: Permanent remote position with a flexible, results‑oriented schedule.
• Growth Investment: Generous allowance for professional development, cutting‑edge software, and certifications to keep your expertise market‑leading.
• Comprehensive Package: Health coverage/stipend and generous PTO.

Technical Requirement: A professional, dedicated home office setup is mandatory, including a stable, wired internet connection (20 Mbps minimum) suitable for high‑quality, live video training and development sessions.

Ready to Design the Training that Powers E-commerce Success?

Apply to become our Instructional Designer - Creative Content today.