Head Of Commercial

Sphere Digital Recruitment Group; Cape Town; On-site; ZAR 1 200 000 - 1 600 000; Full time

Job summary

A leading recruitment agency is seeking a Head of Commercial to shape the monetisation strategy and drive high-value conversions. The ideal candidate will have 5-7 years of senior marketing experience, particularly in the iGaming industry, and possesses a strong analytical mindset. You will be responsible for innovative marketing initiatives and managing strategic partnerships, all while leading a team to excel in a data-driven environment.

Qualifications

• 5‑7 years’ senior marketing experience, ideally within iGaming affiliates.
• Proven expertise in driving measurable growth through lead generation.
• Strong knowledge of the wider iGaming landscape.
• Commercially astute with a sharp focus on ROI.
• Experience in sweepstake products or social casinos is desirable.

Responsibilities

• Take ownership of publisher monetisation and drive revenue.
• Lead the marketing strategy for proprietary products.
• Optimise user journeys to convert audiences into first‑time depositors.
• Develop marketing innovations leveraging emerging technologies.
• Manage budgets effectively and ensure strong ROI.
• Mentor and inspire teams towards commercial excellence.

Skills

Senior marketing experience

Driving measurable growth

Knowledge of esports betting

Hands-on marketing experience

Budget management experience

Analytical mindset

Inspirational leadership

Passion for gaming

Tools

Business intelligence tools

Job description

Head of Commercial

This is a pivotal commercial leadership role at the heart of one of the iGaming industry's most innovative affiliates.

About the role

You will be responsible for shaping publishing and monetisation strategy, driving high‑value conversions, and delivering groundbreaking marketing initiatives across multiple platforms.

Responsibilities

• Take ownership of publisher monetisation, developing and executing strategies that maximise traffic value and drive revenue through affiliation, advertising, and partnerships.
• Lead the marketing strategy for proprietary products, including a sweepstake casino and prediction market, delivering robust lead generation pipelines for operator partners.
• Optimise user journeys and lead funnels to convert audiences into first‑time depositors (FTDs) and generate long‑term Net Gaming Revenue (NGR).
• Develop and implement forward‑thinking marketing innovations that leverage emerging technologies, channels, and trends in esports betting and online casino.
• Collaborate with vertical leads and media teams to execute creative, data‑driven campaigns that fuel growth and engagement.
• Champion a data‑first approach, harnessing analytics to uncover insights, optimise performance, and shape strategy.
• Build and nurture strategic partnerships with key stakeholders across esports, gaming, and marketing technology.
• Manage budgets effectively, ensuring strong ROI and negotiating favourable commercial terms with partners and suppliers.
• Mentor and inspire teams, fostering a culture of innovation, continuous improvement, and commercial excellence.

Qualifications

• 5‑7 years’ senior marketing experience, ideally within iGaming affiliates, esports betting, or related digital marketing sectors.
• Proven expertise in driving measurable growth through lead generation, conversion, and monetisation strategies.
• Strong knowledge of esports betting, online casino, and the wider iGaming landscape.
• Hands‑on marketing experience across multiple disciplines, including affiliation, programmatic advertising, and digital partnerships.
• Commercially astute, with budget management experience and a sharp focus on ROI.
• Analytical mindset with proficiency in advanced analytics and business intelligence tools.
• Experience in sweepstake products, social casinos, or other lead generation platforms is highly desirable.
• Inspirational leadership and communication skills, with the ability to guide and motivate teams.
• A passion for gaming and innovation, with the drive to challenge boundaries and deliver market‑leading results.

Sphere Digital Recruitment currently have a variety of job opportunities across digital, so feel free to get in touch with us to find out how we can help you.

Please take a look at our website. Sphere is an equal opportunities employer.

We encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law. If you require any adjustments or additional support during the recruitment process for any reason whatsoever, please let us know.