Growth Architect - Data-Driven Digital Marketing

Paired; South Africa; On-site; ZAR 500 000 - 700 000; Full time

Job summary

A digital marketing agency in South Africa is looking for a Lead Digital Marketer to own and enhance their digital growth strategies. The ideal candidate will have a strong portfolio showcasing direct-response copywriting that drives conversions, along with hands-on experience in managing CRM and ESP platforms. Your role will involve developing omnichannel strategies, optimizing user journeys, and executing lifecycle marketing initiatives to boost customer retention and lifetime value. Join us to make a significant impact on our brand's online presence.

Qualifications

• Portfolio or proven track record of writing converting copy.
• Hands-on experience with marketing tech stack including CRM and ESP platforms.
• Deep understanding of consumer behavior and marketing psychology.

Responsibilities

• Develop and lead a cohesive digital roadmap across various channels.
• Analyze user journey and implement A/B tests to improve conversion rates.
• Build and maintain automated dashboards to track KPIs.
• Ensure consistency in brand voice across digital touchpoints.
• Write high-converting copy for digital channels.

Skills

Direct-Response Copywriting

CRM and ESP platforms

Psychology-Driven Marketing

Job description

A digital marketing agency in South Africa is looking for a Lead Digital Marketer to own and enhance their digital growth strategies. The ideal candidate will have a strong portfolio showcasing direct-response copywriting that drives conversions, along with hands-on experience in managing CRM and ESP platforms. Your role will involve developing omnichannel strategies, optimizing user journeys, and executing lifecycle marketing initiatives to boost customer retention and lifetime value. Join us to make a significant impact on our brand's online presence.