Global Salesforce Marketing Automation Lead

Flight Centre Travel Group; Johannesburg; Hybrid; ZAR 300 000 - 400 000; Full time

Job summary

A leading travel agency seeks a Marketing Automation Senior Specialist to design and optimize campaigns across email, SMS, and app push. You will drive customer engagement and revenue growth leveraging Salesforce Marketing Cloud. Candidates should have over 3 years of experience in automation platforms, possess strong project management skills, and be adept at data analysis. This role is based in Johannesburg with flexibility for occasional meetings outside standard working hours.

Qualifications

• 3+ years of experience in Salesforce Marketing Cloud or similar automation platforms.
• Strong understanding of email marketing best practices and customer journey design.
• Ability to interpret data and transform insights into strategy.

Responsibilities

• Develop and execute end-to-end marketing automation strategies across email, SMS, and app push.
• Implement lead scoring and personalisation tactics to improve conversion and retention.
• Monitor platform health and ensure compliance with global data regulations.

Skills

Data-driven marketing automation

Email marketing best practices

Project management

Communication skills

Tools

Salesforce Marketing Cloud

HubSpot

Marketo

Pardot

Job description

A leading travel agency seeks a Marketing Automation Senior Specialist to design and optimize campaigns across email, SMS, and app push. You will drive customer engagement and revenue growth leveraging Salesforce Marketing Cloud. Candidates should have over 3 years of experience in automation platforms, possess strong project management skills, and be adept at data analysis. This role is based in Johannesburg with flexibility for occasional meetings outside standard working hours.