Event Sponsorship Sales Rep

The Legends Agency; Cape Town; Hybrid; ZAR 400 000 - 600 000; Full time

Job summary

A leading event management firm in Cape Town is seeking an Event Sponsorship Sales Executive to drive sponsorship revenue across a portfolio of events. The ideal candidate will be experienced in outbound B2B sales with a strong background in securing sponsorship deals. Key responsibilities include identifying new sponsorship opportunities, managing relationships with corporate sponsors, and achieving revenue targets. This hybrid role offers a dynamic working environment with direct impact on revenue growth.

Benefits

Opportunity to work on high-profile events

Collaborative environment

Performance-based success

Qualifications

• Proven experience in sponsorship sales (events, conferences, exhibitions, media).
• Demonstrated ability to close sponsorship deals and work to revenue targets.
• Confident outbound sales approach.

Responsibilities

• Proactively identify and secure new sponsorship opportunities.
• Sell event sponsorship packages, brand partnerships, and related offerings.
• Manage the full sales cycle: prospecting, pitching, negotiation, closing.

Skills

Proven experience in sponsorship sales

Strong B2B sales background

Excellent communication and negotiation skills

Ability to manage multiple sponsorship opportunities

Tools

CRM experience

Job description

Event Sponsorship Sales Executive

Location: Cape Town – Hybrid (Office based in Bergvliet, ±2 days per week)
Employment Type: Permanent
Reporting to: Head of Sales / Commercial Lead

Role Overview

The Event Sponsorship Sales Executive will be responsible for driving sponsorship revenue across a portfolio of events by identifying, pitching, negotiating, and closing sponsorship and partnership opportunities.

This role is focused on outbound B2B sales, building long-term sponsor relationships, and consistently achieving sponsorship revenue targets. The successful candidate will be commercially driven, confident engaging senior decision-makers, and experienced in selling event sponsorship packages, brand partnerships, and related commercial offerings.

Key Responsibilities

Sponsorship Sales & Revenue Generation

• Proactively identify and secure new sponsorship opportunities for events

• Sell event sponsorship packages, brand partnerships, and related commercial offerings

• Manage the full sales cycle: prospecting, pitching, negotiation, closing, and follow-up

• Achieve and exceed monthly and event-based sponsorship revenue targets

• Upsell and cross-sell sponsorship packages where appropriate

Client & Relationship Management

• Build and maintain strong relationships with corporate sponsors and partners

• Act as the main point of contact for sponsors throughout the sales process

• Ensure sponsor requirements are clearly communicated and aligned internally

• Maintain accurate client and pipeline data within the CRM system

Market Engagement & Collaboration

• Conduct outbound sales via phone, email, LinkedIn, and meetings

• Identify potential sponsors aligned to each events audience and positioning

• Collaborate with internal marketing, events, and operations teams to deliver sponsor value

• Stay informed on industry trends, competitor activity, and sponsorship opportunities

Required Experience & Skills

Essential

• Proven experience in sponsorship sales (events, conferences, exhibitions, media, or similar)

• Strong B2B sales background, ideally selling to mid-to-senior-level decision-makers

• Demonstrated ability to close sponsorship deals and work to revenue targets

• Confident outbound sales approach with excellent communication and negotiation skills

• Ability to manage multiple sponsorship opportunities simultaneously

• CRM experience and structured sales pipeline management

Advantageous

• Experience selling event sponsorships, exhibition space, delegate packages, or advertising

• Background in conferences, exhibitions, media, sports, or live events

• Experience working in a hybrid or fast-paced sales environment

Personal Attributes

• Commercially driven and target-oriented

• Confident, persuasive, and relationship-focused

• Organised with strong follow-through

• Comfortable working independently and collaboratively

• Professional, resilient, and results-focused

Working Model & Location

• Hybrid role: Office-based in Bergvliet, Cape Town, approximately 2 days per week

• Remaining time remote / field-based as required

Why This Role

• Opportunity to work on high-profile events and sponsorship portfolios

• Direct impact on revenue growth

• Collaborative, entrepreneurial environment

• Strong scope for performance-based success and growth