Digital Media Strategist: Rainmaker

ShopriteX; Wes-Kaap; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A leading African retailer is looking for a Digital Media Strategist to enhance marketing effectiveness through data-driven digital media strategies. The ideal candidate will have over 5 years of experience in performance marketing and possess strong analytical capabilities. Responsibilities include developing integrated strategies, managing budgets for digital channels, and optimizing audience targeting. This position offers the opportunity to work in a dynamic environment that values diversity and innovation.

Qualifications

• 5+ years’ experience in performance marketing campaign planning.
• Experience with consumer research and customer analytics.
• Proficiency in MS Office with advanced PPT and Excel skills.

Responsibilities

• Develop integrated strategies and roadmaps.
• Monitor trends and best practices for account growth.
• Set acquisition and growth targets across various channels.

Skills

Performance marketing campaign planning

Audience targeting

Dynamic creative optimization (DCO)

A/B testing

ROI and CPA optimization techniques

Education

Degree or Diploma in Marketing or related

Tools

Google

Meta

TikTok

MS Office (PPT, Excel)

Job description

Value Proposition

Powered by Africa’s largest retailer, Rainmaker Media is positioned to reach over 80% of SAs shoppers directly through its digital and physical media channels, has exclusive access to the continent’s largest retail audience, and uses rich shopper data and advanced analytics to create the continent’s first precision retail media service. We’re currently building a cutting edge, collaborative, passionate team and seek the best talent out there to join us in shaping our new culture and delivery ambitions!

Role Purpose

The purpose of the Digital Media Strategist role is to develop plans to drive client's marketing goals through digital media. The Digital Media Strategist uses data (current and historical), business objectives and goals (across products and lines of business), and overall user experience to make informed recommendations that will have a positive impact on performance. The role further manages the relationship with clients from a digital strategy perspective.

Role Description

• Collaborate with various teams to develop integrated strategies and roadmaps that deliver on specific business objectives, clearly forecasting performance impact – whether for online sales, incrementality, lead generation, experience-driven or any other performance marketing goal.
• Work in collaboration with media and creative teams to ensure strategic thinking translates into creative excellence and paid media executions.
• Allocate, manage and modify budgets for efficient spending on digital channels, tweaking as necessary based on current performance to maximize ROI.
• Monitor trends, best practices and publisher offerings to ensure correct account spend/growth and to identify new opportunities.
• Maintain and optimise audience targeting lists that align with our overarching audience strategy.
• Review and monitor campaign performance, analysing data and providing insights to various teams relating to renewal/upsell opportunities.
• Develop a test and learn plan (using A/B tests, multi variant tests, creative tests etc) to drive new capabilities and innovation.
• Deliver presentations that highlight campaign performance and deliver reporting, insights and recommendations.
• Create custom campaign reports for strategic-level campaigns (this includes monthly, quarterly, and campaign end reports as needed on an account-by-account basis)
• Partner with internal teams during campaign set up phase, initial campaign QA and ongoing campaign health checks.
• Set acquisition and growth targets for marketing teams spread across offline and online channels such as social, search, paid search, mobile, display, etc.
• Identify pain points, scope out new platforms and tools and identify opportunities for performance enhancement.

Qualifications and Experience

• Degree or Diploma in Marketing, Media or related
• +5 years’ experience in performance marketing campaign planning, with a proven track record of effectively driving day-to-day tactical execution of the strategy and meeting expectations for channel growth and optimisation
• Experience in ROI and/or CPA optimization techniques
• Experience with consumer research and customer analytics including design, management, interpretation and strategic application
• Experience with audience targeting, dynamic creative optimization (DCO), conversion rate optimization and AB testing
• Experience with performance-based platforms and working with large data sets via data structuring and visualization tools
• Experience with marketing technology vendors such as Google, Meta and TikTok
• Proficiency in MS Office with advanced PPT and Excel skills
• Experience with eCommerce marketing strategies and tactics
• Experience in a retail omnichannel environment - (highly desirable).

Our Group and all its operating companies is committed to creating, embracing, and preserving a diverse workplace that values the unique talents, perspectives, backgrounds, and abilities that enrich our organisation. A place where everyone matters and feels included.

We are committed to Employment Equity when recruiting internally and externally.

Please take note that by responding to this application and providing your personal information, you confirm your express and informed consent for Shoprite Checkers (Pty) Ltd and all its subsidiaries and affiliates companies to process your personal information for the Company to consider your application for this position. All Personal Information which you provide to the Company will be used and/or retained only for the purposes for which it is collected, whereafter it will be permanently destroyed. Your information is only retained if it is required by law or where you have given consent to us to retain such information for an extended period.

If you don’t hear from us within 14 days, please consider your application unsuccessful. Any personal information collected as part of your application will be destroyed, securely, in accordance with South African legislation.