Digital Marketing Performance Specialist

dotsure.co.za; Wes-Kaap; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading Insurtech brand in South Africa seeks a Digital Marketing Performance Specialist to spearhead impactful digital campaigns. Located in George, you'll design and optimize marketing strategies across platforms like Google and LinkedIn. Ideal candidates have 3+ years of B2C campaign management experience, strong analytical skills, and a collaborative mindset. The role offers growth opportunities in a fast-paced, innovative setting with a focus on results and creativity.

Benefits

Collaborative culture

Growth opportunities

Dynamic work environment

Qualifications

• Minimum of 3 years managing digital campaigns, particularly for B2C products.

Responsibilities

• Design and implement digital marketing campaigns across multiple platforms.
• Optimize campaign performance to enhance ROI and meet KPIs.
• Collaborate with the digital team to align campaigns with business objectives.
• Produce detailed performance reports and actionable recommendations.
• Innovate and adapt campaign strategies based on industry trends.

Skills

Google Ads expertise

Meta marketing proficiency

LinkedIn campaign management

Programmatic tools expertise

Google Analytics proficiency

Strong analytical skills

Attention to detail

Organizational skills

Job description

Description

Job Description: Digital Marketing Performance Specialist

Location

George, Western Cape

Type

Full-Time

About Us

dotsure.co.za, a proud member of Badger Holdings SA, is one of South Africa's leading Insurtech brands, delivering innovation, exceptional customer experience, and unmatched value. As part of a group with over 1,000 employees operating across five countries, we offer a dynamic environment where bright minds thrive, and initiative is rewarded.

Role Overview

We’re looking for a Digital Marketing Performance Specialist to join our growing team in George. If you’re passionate about creating impactful campaigns, driving measurable results, and contributing to a fast‑paced, innovative environment, this role is for you. You’ll take the lead in planning, executing, and optimising high-performance campaigns while ensuring operational continuity in our digital marketing efforts.

What You’ll Do:

• Strategise and Execute Campaigns: Design and implement digital marketing campaigns across Google, Meta, LinkedIn, and programmatic platforms.
• Drive Results: Use data and insights to continuously optimise campaign performance, enhancing ROI and meeting KPIs.
• Collaborate and Lead: Work closely with the digital team to align campaigns with business objectives, work with senior digital marketing specialists, and foster knowledge‑sharing.
• Data-Driven Insights: Produce detailed campaign performance reports, turning analytics into actionable recommendations.
• Innovate: Stay ahead of industry trends, bringing fresh ideas to the table and driving continuous improvement in campaign strategies.

What You’ll Need

• Experience: A minimum of 3 years managing digital campaigns, including B2C products.

Skills

• Expertise in Google Ads, Meta, LinkedIn, and programmatic tools.
• Proficiency in analytics platforms (Google Analytics, HubSpot, etc.).
• Strong analytical and problem‑solving skills.
• Exceptional attention to detail and organisational ability.

Mindset

• Customer-focused with a commercial mindset.
• Collaborative team player who thrives in a fast‑paced environment.
• Proactive and results-driven with a passion for innovation.

Why Join Us?

• Be part of a forward-thinking team driving digital innovation in insurance.
• Enjoy a collaborative culture that rewards initiative and creativity.
• Experience unmatched growth opportunities in an exciting, fast-paced industry.

Ready to lead our performance marketing revolution?

Apply now and let's grow together.

The position will be filled in line with the Dotsure Ltd culture, values and Employment Equity policy and plan. Preference will be given to members of designated groups that are under-represented.

Work Level

Mid‑Level

Job Type

Permanent

Salary

Market Related

EE Position

No

Location

Western Cape