Digital Marketing Executive / SEO Specialist

West Coast Personnel; Wes-Kaap; On-site; ZAR 400 000 - 600 000; Full time

Job summary

A recruitment agency in South Africa seeks a Digital Marketing Executive / SEO Specialist to manage and optimise digital marketing campaigns across various channels. You'll be responsible for improving web traffic and lead generation through effective SEO and PPC strategies. Ideal candidates will have 3-5 years of experience in digital marketing, with a strong analytical mindset and communication skills. This role offers competitive remuneration and opportunities for career growth within a supportive, collaborative environment.

Benefits

Competitive remuneration aligned with UK standards

Opportunity for international exposure

Professional development access

Qualifications

• 3-5 years of experience in digital marketing, SEO, or SEM roles.
• Experience in managing paid campaigns and optimising organic traffic.
• Proven understanding of SEO best practices.

Responsibilities

• Develop and optimise paid and organic marketing campaigns.
• Analyse and improve website traffic and lead generation metrics.
• Collaborate with teams to ensure consistent branding across platforms.

Skills

Digital marketing

SEO

PPC

Content creation

Analytics data interpretation

Tools

Google Analytics

Google Ads

Marketing automation tools

Job description

Job Description

The Digital Marketing Executive / SEO Specialist will be responsible for managing paid and organic campaigns, optimising web traffic, driving lead generation, and creating engaging content for multiple brands. The role requires analytical thinking, creativity, and strong digital marketing expertise to improve brand visibility and campaign performance across digital channels.

Key Responsibilities:

• Develop, implement, and optimise paid and organic marketing campaigns (SEO, PPC, social media, email).
• Analyse and improve website traffic, search engine rankings, and lead generation metrics.
• Produce high-quality content tailored to target audiences, including blog posts, social media updates, and promotional materials.
• Monitor, report, and interpret analytics data to track campaign effectiveness and ROI.
• Collaborate with internal teams to ensure consistent branding and messaging across all digital platforms.
• Conduct keyword research, SEO audits, and competitor analysis.
• Manage and maintain digital marketing calendars, schedules, and content pipelines.
• Stay up to date with the latest digital marketing trends, tools, and best practices.
• Support brand awareness initiatives and growth strategies for Compariqo, Exance, and Checkmate.

Requirements:

• Minimum 3–5 years’ experience in digital marketing, SEO, or SEM roles.
• Proven experience managing paid campaigns and optimising organic traffic.
• Strong understanding of SEO best practices, Google Analytics, Google Ads, and social media advertising.
• Experience in content creation, copywriting, and brand messaging.
• Analytical mindset with ability to generate insights from data and improve campaigns.
• Excellent communication, organisation, and project management skills.
• Proficiency in marketing automation tools and CRM systems advantageous.
• Ability to work independently and collaborate across international teams.

What We Offer:

• Competitive remuneration aligned with UK standards.
• Opportunity to work with multiple brands and international exposure.
• Career growth within a professional, supportive, and collaborative in-office environment in Cape Town CBD.
• Access to professional development and the latest digital marketing tools and strategies.