Digital Marketing Account Strategist

Eyecarepro; Remote; ZAR 200 000 - 300 000; Full time

Job summary

A leading digital marketing firm in Cape Town is seeking a Digital Marketing Account Strategist to enhance client relationships through strategic planning and marketing insights. The ideal candidate will have 3 to 5 years of experience and proven ability in digital marketing strategy and analytics. Responsibilities include developing marketing strategies, managing client expectations, and executing deliverables with a remote, collaborative team. This role offers a supportive environment that encourages proactive problem-solving and continuous learning.

Qualifications

• 3 to 5 years in a client-facing role supporting strategic objectives.
• Experience in digital marketing strategy including SEO and content.
• Proven capability to manage multiple accounts effectively.

Responsibilities

• Manage client relationships as the primary point of contact.
• Develop tailored marketing strategies aligned with client goals.
• Conduct performance analysis and reporting to drive informed decisions.

Skills

Strategic thinking

Analytical skills

Communication skills

Time management

Emotional intelligence

Tools

Google Analytics

CRM tools

CallRail

SEMrush

Job description

Digital Marketing Account Strategist

EyeCarePro City of Cape Town, Western Cape, South Africa

EyeCarePro is the growth engine behind North America's leading optometric practices.

We deliver full-funnel digital marketing and innovative SaaS tools that help eyecare businesses attract more patients, improve efficiency, and grow sustainably in a competitive healthcare landscape.

With five consecutive EyeVote Awards for excellence in Online and Social Media Marketing, we are recognized not just for our results but for how we achieve them.

Our team operates with the structure of a product company and the agility of a marketing agency, backed by a fully remote global workforce.

Our culture is grounded in collaboration, empathy, and a data-driven mindset.

We thrive on curiosity, proactive problem-solving, and a strong desire to learn, improve, and stay ahead in a fast-evolving digital environment.

About the Role

We are hiring a Client Strategist who brings clarity, critical thinking, and relationship-driven leadership.

This is not a typical account management role.

It combines strategic planning, marketing insight, and high-touch client service.

You will work directly with business owners to understand what is working, what is not, and how to drive meaningful results through smart recommendations and steady communication.

This role is ideal for someone who is strategic, calm under pressure, and thrives in a high-autonomy, high-responsibility environment.

Key Responsibilities

• Client Relationship Management — Serve as the primary point of contact for assigned clients, set clear expectations, lead conversations, and build strong relationships, ensure clients feel supported, heard, and understood.
• Strategic Marketing Planning — Develop tailored marketing strategies aligned with client goals, translate insights into focused action plans and measurable recommendations.
• Cross-Functional Collaboration — Coordinate with content, design, development, and advertising teams, ensure timely execution of deliverables and strategic alignment.
• Performance Analysis and Reporting — Use tools like Google Analytics, CallRail, and CRM platforms to monitor performance, deliver clear, actionable reports and support performance-based decisions, anticipate challenges and mitigate risks early, maintain project momentum and protect client trust, make recommendations based on business context and data, communicate rationale with clarity and confidence.

What We Are Looking For

• A strategic thinker who connects marketing activities to business outcomes.
• Strong analytical skills and the ability to interpret performance data.
• Excellent written and verbal communication skills.
• High reliability in time and project management.
• Emotional intelligence and professionalism in all interactions.
• Steady presence, especially in fast-moving or complex client scenarios.

What You Bring

• 3 to 5 years in a client-facing role with strategic responsibilities.
• Proven ability to build trust and deliver measurable results.
• Experience in digital marketing strategy (SEO, content, advertising).
• Proficiency in platforms like Google Analytics, CallRail, SEMrush, and CRM tools.
• Ability to manage multiple accounts and keep details organized.
• Sound decision-making and prioritization skills.

Work Requirements

• Percent remote work-from-home.
• Schedule: Monday to Friday, 8:00 AM to 4:00 PM Eastern Time.
• Must have: personal computer and dual monitors, quiet professional workspace, reliable high-speed internet, backup power supply (if applicable).

Our Core Values

• You are fun to work with, eager to help, and always looking to add value to your clients and team.
• You are curious, proactive, and committed to improving your knowledge of the industry and your craft.
• Driven to Improve.
• You look at every client challenge as a chance to test, learn, and improve.
• Track your work and push for better outcomes.

Client Focused

• You ask one question about every report, conversation, or recommendation: How much value is this creating for the client?

What We Value

• We prioritize clear communication, good judgment, and steady execution.
• You will be trusted to manage client relationships without micromanagement.
• That means asking smart questions early, owning your decisions, and showing up with care and clarity.

How to Apply

If you thrive in a strategic, client-facing role and want to make a real impact on small businesses, we would love to hear from you.

Note: If you do not hear from us within two weeks of submitting your application, please consider your application unsuccessful at this time.

We appreciate your interest in EyeCarePro.