Digital Commerce Manager

Coty; Cape Town; Hybrid; ZAR 600 000 - 800 000; Full time

Job summary

A leading beauty company in Cape Town is seeking a Digital Commerce Manager who will drive the digital commerce strategy across various retail platforms. The role requires 5-8 years of retail experience, particularly in E-Commerce and luxury products. Responsibilities include managing the digital P&L, leading marketing campaigns, and fostering partnerships with key retailers. Ideal candidates possess strong analytical and strategic skills, and are passionate about the beauty industry. This is an opportunity to shape the digital landscape in a fast-paced environment.

Benefits

Competitive salary

Performance-based bonus

Learning and growth opportunities

23 days annual leave

Employee wellness programs

Company medical aid scheme

Hybrid flexible working model

Qualifications

• 5-8 years of experience in the retail industry, with a focus on E-Commerce.
• Experience with luxury products, particularly in fragrance and skincare.
• Strong understanding of digital marketing in a beauty retail context.

Responsibilities

• Drive digital commerce strategy across pureplay and omnichannel retail.
• Manage digital P&L and drive cross-functional partnerships.
• Lead product visibility and coordinate digital marketing campaigns.

Skills

Retail industry experience

E-Commerce expertise

Analytical skills

Strategic thinking

Project management skills

Customer-centric approach

Interpersonal skills

Education

Bachelor's degree or equivalent

Tools

MS Office

Job description

Digital Commerce Manager

Are you passionate about fragrance and driven to make an impact in a dynamic, fast-paced environment? We’re looking for a Digital Commerce Manager who will play a pivotal role in accelerating South Africa’s digital commerce agenda and delivering exceptional results across our fragrance portfolio. This is your opportunity to work with iconic brands, collaborate with leading retailers, and shape the future of beauty in South Africa. If you thrive on strategic thinking, relationship management, and achieving ambitious targets, we’d love to hear from you!

RESPONSIBILITIES

Drive and accelerate South Africa’s digital commerce agenda by shaping and executing the commercial, strategic, and marketing vision across both pureplay and omnichannel eRetail ecosystems. Champion transformative partnerships with key customers to unlock sustainable, profitable growth, strengthen market leadership, and elevate the end‑to‑end digital experience across the Luxury and Consumer Beauty portfolios.

Your main areas of responsibility will include the following:

Commercial & Business Ownership

• Own and deliver the digital P&L (Budget planning, sales, forecasting, profitability, pricing & promo strategy).
• Full commercial ownership for Pure players; strategic and executional alignment for Omni‑retailers’ online arms.
• Partner cross‑functionally with brand, media, and Omni teams to build a best‑in‑class eCommerce experience.

Marketing & Merchandising

• Lead product visibility, content quality, search optimisation and on‑site experience to maximise conversion.
• Coordinate digital campaigns and cross‑channel activations to drive traffic and strengthen brand equity.
• Ensure seamless alignment between global brand strategy and local digital execution.
• Leadership in E‑Trade strategy, brand activation online, and digital retail innovation.

Operations & Data

• Track performance metrics (traffic, conversion, AOV, ROAS, etc.).
• Use analytics to inform decisions and sharpen digital ROI.
• Identify growth drivers, performance gaps, and optimisation opportunities.
• Champion the use of dashboards and insights to drive agile decision‑making.

Channel & Partner Management

• Build strong partnerships with key e‑retailers.
• Negotiate trade terms, media packages, and exclusive opportunities.
• Drive the development of new digital channels and lead market expansion initiatives to accelerate growth.

Cross‑Functional Leadership

• Partner with marketing, sales, and supply teams to sync launches and deliver end‑to‑end excellence.
• Manage agency relationships and digital vendors.
• Guide and mentor e‑commerce teams to build internal digital capability.
• Act as the key contact for global and regional digital teams to ensure best practice sharing and alignment.

Working for Coty means working in a diverse environment with a team of professionals who are passionate about the work they do. Our people make us who we are.

The team consists of several marketing professionals, and you will work closely together with these team members. All your colleagues have solid experience of their expertise and are looking forward to helping you develop your skills. Working in the team, you will develop a strong knowledge of retail and sales environment in the beauty industry.

Join us in a very dynamic & vibrating work atmosphere, where we work to make the consumer dream.

We are looking forward to welcoming you to our team!

YOU ARE A COTY FIT

You have a passion for beauty! As a Digital Commerce Manager, you will develop multi‑tasking skills and get energy from working in a fast‑paced, diverse and international environment. Other than that, you:

• Have 5‑8 years of experience in the retail industry, and at least 5 years in E‑Commerce.
• Experience with luxury products. Fragrance, colour and skincare are an advantage.
• Knowledge of the market and understanding lifestyle category and market segments.
• In depth knowledge of digital and ecommerce marketing in a retail or beauty environment, with specific knowledge of online beauty retailer media activations.
• Strong business and financial acumen.
• Analytical skills and attention to detail.
• Strategic thinking, creativity and innovative ideas for campaigns.
• Project, time and change management skills with diverse audiences and environments.
• Strong planning, organisational skills and can work with ambiguity.
• Strong market research skills, understands and can forecast trends.
• Able to lead self and others, with strong interpersonal skills, EQ, coaching and teamwork abilities.
• Customer Centric approach and the ability to respond to consumer and customer needs.
• Ability to work independently and employs sound judgement in decision making.
• Full proficiency in English language. Confident in both written and spoken communication with the ability to present and influence at all levels.
• Proficiency in MS Office (intermediate to advanced).

OUR BENEFITS

• A competitive salary that matches your knowledge and experience.
• Company performance bonus based on global company performance. (variable pay, not guaranteed)
• Learning and growth opportunities on‑the‑job with access to Coty Academy.
• 23 days leave per annum.
• Employee Wellness Programmes.
• Company product allocation.
• Company pension contribution.
• Company medical aid scheme, means no pre‑screenings for membership.
• Preferential rates for Gap Cover.
• Study leave for related studies as per Study Policy.
• Opportunities to apply for global roles after a reasonable tenure with Coty Africa.
• Omni‑Working: Hybrid flexible working model enabling you to balance remote and office‑based work, and work/life balance.

RECRUITMENT PROCESS

• Our recruiter may contact you within 10 working days.
• A telephone/online introductory meeting follows.
• A first online/in‑person interview.
• A second interview.
• You will receive a proposal regarding the terms of employment.

ABOUT COTY

Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, colour cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open, inclusive and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty!

For additional information about Coty Inc., please visit www.coty.com/your-career.

Unsolicited services or offers from recruitment agencies or intermediaries will not be responded to.

EMPLOYMENT EQUITY

Coty South Africa is an equal opportunities employer. While we give all candidates a fair chance through the recruitment process, we may provide opportunities to previously disadvantaged candidates dependent on our employment equity targets.

Note:

All Roles advertised on the Coty Career Site are managed by Coty recruiters. Candidates should apply directly.

Coty may use External Agencies for specific roles which could act on behalf of Coty only under due agreements signed.