Digital Advertising Specialist

Milpark Education Pty Ltd; Remote; ZAR 200 000 - 300 000; Full time

Job summary

A leading education provider is seeking a Digital Advertising Specialist to manage the entire digital ecosystem and enhance student journeys. This fully remote role in Cape Town involves SEO strategy, digital campaign management, and website optimization. The ideal candidate will have 3 to 5 years of relevant experience and a strong analytical mindset. Join a supportive team and contribute to meaningful educational outcomes while enjoying flexible hours and growth opportunities.

Benefits

Flexible hours

Fully remote work

Growth opportunities

Supportive culture

Qualifications

• 3 to 5 years of solid experience in digital advertising, SEO, or website management.
• Hands-on SEO experience including technical SEO and conversion optimisation.
• Demonstrated knowledge of Google Analytics and CMS platforms.

Responsibilities

• Manage and optimise the website for a strong user-experience.
• Lead SEO strategy and monitor website performance.
• Collaborate with agencies to execute digital campaigns.

Skills

SEO

Digital Campaign Management

Website Management

Google Analytics

Technical SEO

Team Collaboration

Education

Tertiary qualification in Digital Marketing or related field

Tools

Google Search Console

Google Tag Manager

WordPress

HubSpot

Salesforce

Job description

Applications close date: 28 February 2026

The Position

We’re looking for a hands‑on, agile Digital Advertising Specialist who will take full ownership of our digital ecosystem. In this position, you’ll be responsible for the end‑to‑end digital experience - including website management, SEO, analytics, digital campaigns, and optimising student journeys. You’ll sit within the Marketing team, working closely with the Marketing Manager, content, design and admissions teams to translate digital strategy into action.

Key Responsibilities

• Manage and optimise our website (Umbraco, WordPress or similar CMS) to deliver an excellent user‑experience, strong conversion, and consistent brand voice.
• Lead the SEO strategy: keyword planning, on‑page optimisation, technical SEO, monitoring ranking/traffic, and implementing improvements.
• Monitor, analyse and report on website performance (traffic, engagement, conversion), using tools like Google Analytics, Search Console, and GTM.
• Collaborate with marketing and digital agencies to execute digital campaigns (organic + paid) across search, display and social media.
• Optimise landing pages, forms and other digital touchpoints for conversion and student engagement.
• Work cross‑functionally with content and design to ensure digital assets (web pages, blogs, microsites) align with campaign and brand objectives.
• Manage the digital tool‑stack (CRM integrations, tracking, automation) to ensure seamless digital student journey from awareness through to enrolment.
• Stay current with digital marketing trends, tools and best practices (especially education‑tech, mobile/UX, SEO updates) and make recommendations for innovation.
• Provide regular reports and insights to the Marketing Manager, highlighting successes, issues, recommendations, and next steps.
• Manage, test, and troubleshoot third‑party scripts, tracking tags, and analytics integrations.

Education and Experience (Who are you)

• An appropriate tertiary qualification in Digital Marketing, Communications, Business, Media Studies, or a related field.
• 3 to 5 years of solid experience in digital advertising, website management, or SEO roles (mid‑weight level).
• Demonstrated knowledge of Google Analytics, Google Search Console, Google Tag Manager, and CMS platforms (WordPress or similar).
• Hands‑on SEO experience including on‑page, technical SEO, keyword research, and conversion optimisation.
• Experience running or supporting digital campaigns (paid or organic) and collaborating with marketing teams and external agencies.
• Familiarity with interpreting digital analytics data to draw insights and implement improvements.

Experience in paid search or social advertising

• Experience in paid search or social advertising

Bonus (not required but valued)

• Experience in the education or e‑learning sector
• Knowledge of marketing automation or CRM systems (e.g., HubSpot, Salesforce).

Behavioural Competencies

• Strong analytical mindset with the ability to interpret data and translate insights into action.
• Excellent attention to detail and the capacity to manage multiple workflows and priorities effectively.
• Strong communication and collaboration skills for cross‑functional teamwork (content, design, marketing, student services).
• A self‑starter who thrives in remote environments, shows initiative, adapts quickly, and takes ownership of outcomes.
• A mindset of continuous learning and improvement, aligned with innovation and agility.

Why You’ll Love This Role

• Fully remote: Work from anywhere in South Africa, no commute and flexible hours.
• Purpose‑driven: Contribute to meaningful education outcomes and help shape how people learn.
• Impactful role: Your digital work will have real visibility and influence in a growing institution.
• Supportive culture: Join an agile, creative, and collaborative marketing team that values continuous improvement.
• Growth opportunities: As Milpark evolves, you’ll have the chance to expand your digital expertise, learn new tools, and grow your career.

If you’re ready to bring your digital expertise to an education brand with heart and ambition, we’d love to hear from you.

By submitting your personal information and application, you hereby confirm:

• That you have read and understood our Privacy Policy/Notice. To access, copy and paste the link into your web browser: https://resource.milpark.ac.za/public/downloads/Milpark%20Education%20Applicant%20and%20Employee%20Privacy%20Notice.pdf
• That you have no objection to us reviewing and processing any personal information provided in the course of your application, as well as any information that you have provided in support of your application.
• That you have no objection to us retaining your personal information in our database for future employment opportunities that might arise.

Preference will be given to applicants from designated groups, and appointments will be made in line with our EE requirements