Culture Insights Lead: Data-Driven Ad Strategy

Ogilvy; Johannesburg; On-site; ZAR 500 000 - 700 000; Full time

Job summary

A leading advertising agency in Johannesburg is seeking a Culture Specialist / Insights Analyst to lead its Culture Engine. This role integrates analytical skills with cultural insights to enhance advertising effectiveness. Candidates should possess a relevant degree and 2+ years of advertising data analysis experience. A strong understanding of advertising platforms and cultural trends is essential. The position offers a dynamic environment for personal and professional growth.

Qualifications

• 2+ years of experience in advertising data analysis or a related role.
• Strong experience with social and sentiment tracking tools.
• Ability to work independently and as part of a team.

Responsibilities

• Develop culture marketing strategies aligned with company deliverables.
• Manage culture activities from study design to insights analysis.
• Collaborate with stakeholders to ensure aligned advertising campaigns.

Skills

Analytical skills

Communication skills

Understanding cultural trends

Problem-solving skills

Education

Bachelor's degree in Marketing, Statistics, Business Analytics, or related field

Tools

Google Ads

Facebook Ads

Google Analytics

Tableau

Power BI

Job description

A leading advertising agency in Johannesburg is seeking a Culture Specialist / Insights Analyst to lead its Culture Engine. This role integrates analytical skills with cultural insights to enhance advertising effectiveness. Candidates should possess a relevant degree and 2+ years of advertising data analysis experience. A strong understanding of advertising platforms and cultural trends is essential. The position offers a dynamic environment for personal and professional growth.