CRM Specialist - Cape Town

ClearScore; Cape Town; On-site; ZAR 300 000 - 450 000; Full time

Job summary

A leading FinTech company in Cape Town is seeking a hands-on CRM Specialist to drive impactful campaigns across various channels. The ideal candidate has over 2 years of experience in CRM or email marketing within a digital B2C environment and is highly detail-oriented. This role involves building, testing, and optimising multi-channel campaigns using real-time data to deliver tailored messages. Candidates can look forward to a collaborative and dynamic work environment focused on financial wellbeing.

Benefits

Flexible work hours

Inclusive company culture

Opportunities for career growth

Qualifications

• 2+ years of hands-on experience in CRM or email marketing within a digital B2C business.
• Skilled in A/B testing and personalisation strategies.
• Experience with QA tools like Email on Acid.

Responsibilities

• Build, run, and optimise multi-channel CRM campaigns.
• Use real-time data to target the right users with personalised messages.
• Collaborate with designers and copywriters for effective communications.

Skills

CRM or email marketing experience

A/B testing

Audience segmentation

Attention to detail

Strong communication skills

Tools

Braze

Salesforce Marketing Cloud

Adobe Campaign

Litmus

Google Sheets

Job description

Overview

We’re looking for a hands-on, detail-obsessed CRM Specialist who’s passionate about helping people across South Africa make better financial decisions.

In this role, you’ll be the engine of our CRM execution, turning ideas into high-impact campaigns that reach millions of users across email, push, WhatsApp, and in-product messaging.

Working closely with our Senior CRM Manager (South Africa) and collaborating with global CRM, Creative Studio, and MarTech teams, you’ll own delivery quality end-to-end: building, testing, and optimising campaigns that connect the right message with the right user at the right time. If you love seeing your work go live, obsess over clean builds, and take pride in pixel-perfect execution, you’ll fit right in.

At ClearScore, we’re on a mission to help everyone achieve greater financial wellbeing. From our Cape Town office, you’ll join a curious, collaborative team that genuinely cares about learning, growth, and doing meaningful work together.

What you will be doing

• Build, run, and optimise multi-channel CRM campaigns (email, push, WhatsApp, in-app) from setup to launch and reporting.
• Use real-time data to target the right users with personalised, timely messages across channels.
• QA and test all content for rendering, functionality, and responsiveness (using tools such as Email on Acid).
• Execute A/B tests, dynamic content, and modular templates to drive engagement and performance.
• Track, analyse, and iterate, always chasing better open, click, and conversion rates.
• Collaborate with designers and copywriters to craft communications that inform, inspire, and convert.
• Support testing and implementation of new CRM features, automation, and personalisation capabilities.

Skills we'd love you to have

CRM & Marketing Experience

• 2+ years of hands-on experience in CRM or email marketing within a digital B2C business.
• Experience using an enterprise-level ESP such as Braze (preferred), Salesforce Marketing Cloud, Adobe Campaign, or Iterable.
• Skilled in A/B testing, audience segmentation, and personalisation strategies.
• Experience with QA tools (Litmus, Email on Acid, etc.).
• Creative instinct with a strong sense for what resonates with customers.
• Strong written communication skills, with excellent attention to detail and an ability to ensure all outbound messages are clear, accurate, and on-brand for South African customers.

Technical & Data Skills

• Working knowledge of HTML and responsive frameworks for email development (Liquid a plus).
• Exceptional attention to detail and quality assurance.
• Comfortable interpreting campaign data and using dashboards to drive optimisation.
• Proficient in Excel or Google Sheets for reporting and tracking.
• Understanding of data-driven segmentation (queries, filters, and data troubleshooting) and experience using dynamic content or Liquid logic to personalise campaigns.

Mindset & Ways of Working

• A get-it-done attitude, you move fast and deliver with precision.
• Proactive, curious, and eager to learn new CRM tools and channels.
• Meticulous about detail and quality.
• Highly organised and able to manage multiple projects simultaneously.
• Strong communicator who thrives in cross-functional teams.
• Energised by testing, learning, and improving.
• Passionate about making marketing communications useful, impactful, and human.

Apply now and help us bring ClearScore’s mission to life, one campaign at a time.

Why ClearScore?

ClearScore is on a mission to make the world of personal finance clearer, calmer, and easier to understand. It starts with the free credit score and report but we’re about to do so much more.

We want to take the complex financial decisions that people make in their lives and make them easier. We hold one of the biggest FinTech user bases in the world of over 22 million users but run ourselves like little start-ups. You’re encouraged to challenge the status quo and fight for the better.

Since our launch in July 2015 in the UK we have expanded our product into South Africa in 2017, and Australia in 2020 and Canada in 2022. Our company culture is a fundamental part of all we have achieved. We believe in hiring smart, driven, passionate and diverse people who are keen on having a real impact in our organization.

We trust you to manage your own time, so we offer flexible work and no fixed desk hours. We don’t micromanage and believe in measuring outcomes rather than effort. We have an inclusive culture where all, regardless of seniority, are encouraged to contribute with their ideas, look after their wellbeing and actively seek opportunities for career growth.

We also have a super-fast and friendly interview process, which is more like having a friendly discussion than being put under a microscope or pressure. We want to know the real you and if you’d be a great fit for us.

Inclusion Policy

ClearScore is committed to providing equal employment opportunities to all qualified individuals. As an equal opportunity employer, we are able to make reasonable adjustments to accommodate individuals with disabilities during the recruitment and selection process. If you require accommodation, please inform us in advance, and we will work with you to meet your needs.