CRM & Marketing Automation Architect

Switch Consultants; Durban; On-site; ZAR 350 000 - 450 000; Full time

Job summary

A leading South African investment company is seeking a CRM/Marketing Technologist Specialist to enhance customer engagement and improve marketing strategies. This role involves collaborating with various teams, optimizing marketing technology, and supporting the marketing automation platform. Candidates should have experience with marketing technology software and a knack for data analysis. The position offers the chance to innovate and support multi-channel marketing campaigns, ensuring a strong focus on customer retention and acquisition.

Qualifications

• Experience with CRM software is a plus.
• Ability to document business and functional requirements.
• Experience in digital marketing strategies.

Responsibilities

• Work with Customer Engagement Manager to align digital marketing strategies with business objectives.
• Build and automate marketing workflows using the marketing automation tool.
• Coordinate system integrations and migrations of marketing software.
• Support rollout and operations of the marketing automation platform.
• Plan and manage multi-channel marketing campaigns.

Skills

Knowledge of marketing technology software (e.g., HubSpot, Salesforce)

Data analysis and interpretation

Attention to detail

Collaboration with IT and marketing teams

Job description

A leading South African investment company is seeking a CRM/Marketing Technologist Specialist to enhance customer engagement and improve marketing strategies. This role involves collaborating with various teams, optimizing marketing technology, and supporting the marketing automation platform. Candidates should have experience with marketing technology software and a knack for data analysis. The position offers the chance to innovate and support multi-channel marketing campaigns, ensuring a strong focus on customer retention and acquisition.