Crm Email Marketing & Automation Manager

The Moorings Yacht Charters; Cape Town; Hybrid; ZAR 400 000 - 600 000; Full time

Job summary

A leading yacht charter company seeks a CRM Email Marketing & Automation Manager to enhance customer engagement through targeted email campaigns. This role involves managing automated workflows, collaborating with cross-functional teams, and driving data-driven communication strategies. Ideal candidates will possess strong HubSpot knowledge, excellent reporting skills, and a proven track record in high-impact email marketing. Embrace this opportunity to contribute in a dynamic and passionate environment that values diversity and inclusivity.

Benefits

Flexible hybrid working

Competitive salary

Medical Aid, Life insurance and Pension Fund

Travel benefits and discounts

21 days annual leave plus public holidays and birthday off

Ongoing training and development opportunities

Qualifications

• Experience creating emails in HubSpot Marketing and managing CRM workflows.
• Current HubSpot Email Marketing Certification (last three years).
• Proven track record of delivering impactful email campaigns.
• Strong understanding of customer insights and database analysis.
• Excellent reporting skills with practical experience in Google Analytics.

Responsibilities

• Drive personalized, data-driven email communications.
• Optimize automated customer journey program across global markets.
• Manage day-to-day operations of email marketing sends.
• Collaborate with design, content, and translation teams.
• Monitor and report on email campaign performance.

Skills

Experience in creating emails in HubSpot Marketing

HubSpot Marketing Certification

Strong understanding of customer insights

Excellent reporting skills within CRM platforms

HTML coding skills

Strong attention to detail

Ability to optimize email marketing campaigns

Excellent verbal and written communication

Tools

HubSpot

Google Analytics

Power BI

Movable Ink

Job description

CRM Email Marketing & Automation Manager
Join to apply for the CRM Email Marketing & Automation Manager role at The Moorings Yacht Charters
With over 50 years of experience, Sunsail and The Moorings are industry leaders in yacht charter, offering everything from independent sailing to fully crewed, 5-star experiences.
We operate worldwide and pride ourselves on delivering unforgettable holidays on the water.
Our success lies in our passionate, fun, and committed teams, all focused on creating extraordinary experiences.
We're proud to be part of Travelopia , the world's largest collection of specialist travel brands.
We're looking for a CRM Email Marketing and Automation Manager to join our team!
This role reports to the Senior Customer Marketing Manager, with a dotted-line connection to the CRM team.
You'll drive highly targeted, personalized, and data-driven email communications—including automated and triggered campaigns—to improve customer engagement and increase repeat bookings.
You'll also work closely with cross-functional teams—Global Sales, Marketing, Sales Operations, Customer Care, and Overseas Operations—to ensure seamless and impactful communication strategies.
What We'll Offer
Flexible hybrid working (2 days per week in our Cape Town office)
Competitive salary
Medical Aid, Life insurance and Pension Fund
Travel benefits and discounts
21 days annual leave plus SA public holidays and your birthday off!
Ongoing training and development opportunities What You'll Do
Own and optimise our automated customer journey program across global markets, including welcome, in-market, booking anniversary, welcome-home, win-back and loyalty campaigns, ensuring all contacts have a positive experience of the brand and feel supported along the customer journey.
Manage the day-to-day operations of email marketing sends, including building emails; compiling and crafting copy and content; setting up segment variants, using dynamic content tools to create personalised email experiences based on customer preferences and ensuring timely deployment.
Collaborate with the design, content and translation teams to ensure consistency and impact, developing and refining product content as well as rich-lifestyle content and ensuring relevant offers remain up to date.
Provide ad-hoc support on BAU and newsletter email campaigns as and when required.
Automated Workflow Technical Oversight
Own the success of the customer journey automated workflows and how they interact, ensuring clear mapping and wider documentation of the workflows and integrations.
Build and optimise workflows to ensure the correct 'entry' and 'exit' criteria are used, lists are set up correctly for sends and Hub DB tables and Smart Content modules are used to personalise content.
Use send-time optimisation software and 'Movable Ink' software functionality to improve email engagement.
Reporting & Learning
Monitor workflow and email campaign performance, suggesting and implementing optimisations based on performance data.
Deploy a continuous test-measure-learn program (AB testing) to optimise impact.
Build reports within Hub Spot—deliver monthly reporting and insights to enhance our automation and communication strategy.
Become the Hub Spot automation expert for yachts—continuously learning new functionality and suggesting inclusion in Beta trials.
Seek ways to enhance and improve our automated marketing, identifying new segments, tactics and channels beyond email.
What You'll Bring
Experience creating emails in Hub Spot Marketing and managing workflow automations on an enterprise-level CRM.
Current Hub Spot Email Marketing Certification (last 3 years) with experience in Movable Ink preferred.
Proven track record in delivering high-impact email campaigns that improve customer engagement, response rates and repeat bookings.
Strong understanding of customer insights, segmentation, list building and database analysis; experience with a first-party business is advantageous.
Excellent reporting skills within CRM platforms, along with practical experience using Google Analytics and Power BI.
HTML coding skills and knowledge of Hub Spot Design Manager would be beneficial.
Excellent verbal and written communication skills, with strong attention to detail, copywriting and content management to build compelling emails.
A growth mindset, with a desire to test, learn, take personal responsibility and collaborate effectively in a global team.
Experience in the travel or luxury sector, and an interest in sailing, is desirable.
We believe people perform best when they can be their true selves and diverse teams drive better results.
We're committed to fostering a diverse, equitable and inclusive environment where everyone can succeed.
Travelopia ensures an inclusive workplace for all.
If you need accommodations during the recruitment process, please inform us here:
Seniority Level
Mid-Senior level
Employment Type
Full-time
Job Function
Marketing and Sales
Industries
Travel Arrangements #J-*****-Ljbffr