Copywriter

AVBOB; Centurion; On-site; ZAR 400 000 - 600 000; Full time

Job summary

A trusted insurance brand in South Africa is seeking a skilled Copywriter to join their Brand and Advertising team. In this role, you will conceptualize and create high-quality content for various marketing platforms, from brochures to social media. Candidates should have a tertiary qualification in a relevant field and at least 5 years of copywriting experience, preferably in insurance. Competitive remuneration is offered, along with opportunities for development and recognition for excellent performance.

Benefits

Competitive remuneration package

Opportunities for employee development

Qualifications

• Minimum 5 years’ copywriting experience, preferably within insurance or financial services.
• Proven conceptualisation and proof-reading skills.
• Strong command of grammar, tone, and brand voice.

Responsibilities

• Write persuasive copy for marketing materials including brochures and websites.
• Collaborate with the creative team for innovative concepts.
• Conduct research to strengthen copywriting content.

Skills

Copywriting

Attention to Detail

Conceptualization

Teamwork

Time Management

Verbal/Written Communication

Education

Tertiary qualification in Marketing, Communications, Journalism, Business, Art, or related field

Job description

AVBOB is looking for a skilled Copywriter to join our Brand and Advertising team. In this role, you will be responsible for creating, refining, and overseeing high-quality content across a wide range of marketing platforms from brochures and websites to social media and press ads. If you’re a creative thinker with a sharp eye for detail and experience in advertising or insurance, this is your opportunity to help shape the voice of one of South Africa’s most trusted brands.

You will be working for a company that is over 100 years old with strong values. In return for your services, you will be paid a competitive remuneration package. You will be working for an organization that values employee development and rewards excellent performance.

• Conceptualise and write persuasive copy for a wide range of advertising and marketing materials, including brochures, websites, social media, catalogues, posters, press ads, and internal communications.
• Collaborate with the creative team to brainstorm and develop innovative concepts and campaigns.
• Conduct in-depth research to support and strengthen copywriting content.
• Ensure brand consistency and quality control across all advertising materials.
• Write, edit, proofread, and refine content for promotional materials, internal publications, advertorials, and digital marketing.
• Source and create localised social media content that highlights community impact at branch level.
• Regularly update website content to reflect current campaigns and initiatives.
• Review and proof content produced by external contributors, ensuring alignment with AVBOB’s brand and regulatory standards.
• Monitor and manage social media platforms to enhance brand positioning and product visibility.
• Enforce compliance with FSCA guidelines and internal advertising standards.
• Support the development of content strategies and plans for emerging digital platforms, including direct marketing and branch-specific social media.
• Assist with proof-reading "The Society" (internal magazine) on a quarterly basis.

• Tertiary qualification in Marketing, Communications, Journalism, Business, Art, or a related field.

• Minimum 5 years’ copywriting experience, preferably within the insurance or financial services sector.
• Proven conceptualisation and proof-reading skills.
• Strong command of grammar, tone, and brand voice.
• Ability to work under pressure and manage multiple projects simultaneously.
• Excellent attention to detail and a commitment to producing high-quality, on-brand content.
• Strong interpersonal and teamwork skills.
• Exceptional time management and verbal/written communication abilities.

Equity Statement: We are committed to Employment Equity when recruiting internally and externally. It is company policy to promote from within wherever possible. “Preference will be given to suitably qualified individuals from previously disadvantaged groups in South Africa.”