Brand Manager

Tower Group; Johannesburg; On-site; ZAR 30,000 - 60,000; Full time

Job summary

An established industry player in the Hospitality and Entertainment sector is on the lookout for a dynamic Brand Manager to enhance their brand presence in Johannesburg. This role involves developing and executing comprehensive brand strategies, conducting insightful market research, and collaborating with creative teams to align marketing objectives. The ideal candidate will possess strong analytical skills, a keen understanding of consumer behavior, and a creative mindset. Join a vibrant team where your contributions will drive brand success and engagement in a competitive market.

Qualifications

• 3-5 years experience as a Brand Manager in traditional and social media.
• Strong understanding of market dynamics and branding principles.

Responsibilities

• Develop and execute brand strategies and plans.
• Conduct market research to understand consumer trends.
• Monitor and analyze brand performance metrics.

Skills

Brand Management

Consumer Behavior Analysis

Market Research

Analytical Skills

Creative Thinking

Problem-Solving

Attention to Detail

Education

Matric

Bachelor’s Degree in Marketing

Bachelor’s Degree in Business Administration

Job description

Our Client, a leader in the Hospitality and Entertainment industry is seeking a Brand Manager to join their team based in Johannesburg.

MINIMUM REQUIREMENTS

• Matric
• Bachelor’s Degree in Marketing or Business Administration or a related field
• 3-5 years’ experience as a Brand Manager, in both traditional and social media aspects
• Strong understanding of consumer behavior, market dynamics and branding principles
• High attention to detail
• Service orientated and standards of high quality
• Excellent analytical and problem-solving skills
• Creative thinker with a strategic mindset.

MAIN JOB FUNCTIONS

• Develop and execute comprehensive brand strategies and plans, including brand positioning, messaging and target audience identification.
• Conduct market research to understand consumer trends, competitors and industry insights.
• Collaborate with internal teams such as graphic design team and Product Owner to align brand and marketing objectives and develop marketing plans.
• Create and manager brand budgets.
• Develop and implement promotional and advertising strategies and plans, including print, digital and social media channels.
• Develop and implement marketing tactics and activations to promote consumer engagement.
• Monitor and analyze brand performance metrics and provide regular reports to management.
• Maintain brand guidelines and standards to ensure consistency and compliance with Group Marketing Corporate Identity in accordance with
• Gaming Board compliance.
• Build and manage relationships with keys stakeholders, including agencies, media partners and vendors.
• Manage and implement product launches, events and activations and coordinate with relevant teams.

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Brand Manager • Johannesburg, South Africa